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~subject:"Deutschland"
~subject:"Marketing management"
~subject:"Pricing strategy"
~subject:"Social Web"
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E-Game-Advertising als Ersatz...
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Werbung
13,804
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9,739
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3,839
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3,784
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3,130
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American Marketing Association
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Cornell University / Department of Agricultural Economics
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Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Gesellschaft für Westfälische Wirtschaftsgeschichte
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IGI Global
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IP Deutschland GmbH <Köln>
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Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
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Technische Universität Braunschweig
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
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1
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International journal of advertising : the review of marketing communications
52
Journal of business research : JBR
28
European journal of operational research : EJOR
26
Journal of promotion management : innovations in planning and applied research
24
International journal of internet marketing and advertising : IJIMA
23
SpringerLink / Bücher
23
Journal of marketing communications
21
Journal of retailing and consumer services
21
Betriebs-Berater : BB
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of advertising research
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Psychology & marketing
15
Research
14
European journal of marketing : EJM
13
International journal of advertising : the quarterly review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Markenartikel : das Magazin für Markenführung
13
International journal of industrial organization
12
Journal of marketing
12
Mayschosser Gespräche : Fachtagung für Leiter von Kreditgenossenschaften
12
CESifo working papers
10
Jahrbuch der Absatz- und Verbrauchsforschung
10
Journal of advertising
10
Journal of current issues and research in advertising
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Marketing : ZFP ; journal of research and management
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Springer eBook Collection
10
International journal of electronic commerce : IJEC
9
Wettbewerb in Recht und Praxis : wrp
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of production economics
8
Journal of marketing management : MM
8
Journal of promotion management : JPM
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Technological forecasting & social change : an international journal
8
Young consumers : insight and ideas for responsible marketers
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
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Source
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ECONIS (ZBW)
2,660
USB Cologne (EcoSocSci)
66
EconStor
11
USB Cologne (business full texts)
1
OLC EcoSci
1
RePEc
1
Showing
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1
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
2
In-Game Advertising -
Werbung
in Computerspielen : Strategien und Konzepte
Thomas, Wolfgang
;
Stammermann, Ludger
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516968
Saved in:
3
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
4
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
5
Wirtschaftliche Chancen und Rechtsprobleme des In-Game-Advertising
Schmidt, Peter
-
2011
Persistent link: https://www.econbiz.de/10009426902
Saved in:
6
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
7
Exploitation of the advertainment value potential
Shaqiri, Afrim
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001805108
Saved in:
8
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
9
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
10
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
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