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Qual der Wahl : welche Methode...
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Deutschland
Innovation
35
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Füller, Johann
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Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Discontinuous innovation : learning to manage the unexpected
1
WEB 2.0 : Hype oder Substanz?
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ECONIS (ZBW)
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Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 49-62)
.
2008
Persistent link: https://www.econbiz.de/10003784640
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2
Ideenwettbewerbe : Konsumenten involvieren, Ideen generieren, Lead-User identifizieren
Belz, Frank
;
Silvertant, Sandra
;
Füller, Johann
; …
-
2009
Persistent link: https://www.econbiz.de/10003898460
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3
Community Research : Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore
Hück, Steffen
;
Füller, Johann
;
Bartl, Michael
; …
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 187-199)
.
2008
Persistent link: https://www.econbiz.de/10003709975
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4
Netnography in the food industry : how the German supplier for flavors and scents symrise made use of online community discussions as a source of innovation
Füller, Johann
;
Jonas, Julia
- In:
Discontinuous innovation : learning to manage the unexpected
,
(pp. 213-220)
.
2013
Persistent link: https://www.econbiz.de/10010232632
Saved in:
5
A manager's perspective on virtual customer integration for new product development
Bartl, Michael
;
Füller, Johann
;
Mühlbacher, Hans
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 1031-1046
Persistent link: https://www.econbiz.de/10010219650
Saved in:
6
Different settings, different terms and conditions : the impact of intellectual property arrangements on co-creation project performance
Tekic, Anja
;
Willoughby, Kelvin W.
;
Füller, Johann
- In:
The journal of product innovation management : an …
40
(
2023
)
5
,
pp. 679-704
Persistent link: https://www.econbiz.de/10014338573
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