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Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter (contributor); Borchert, Stefan (contributor) - 2000
Persistent link: https://www.econbiz.de/10001496486
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Hersteller- und Handelsmarketing.
Bormann, Ingrid; Hurth, Joachim - 2014
Persistent link: https://www.econbiz.de/10011836537
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Hersteller- und Handelsmarketing
Bormann, Ingrid; Hurth, Joachim - 2014
Persistent link: https://www.econbiz.de/10014006186
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Wertschöpfungspartnerschaft "Handel/Industrie" : gemeinsam Werte für den Kunden schaffen
Friedrich, Stephan A. - In: Das neue strategische Management : Elemente und …, (pp. 245-275). 1996
Persistent link: https://www.econbiz.de/10001292870
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Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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Do cultural differences matter in IT implementation? : a multinational' s experience with collaborative technology
Sherer, Susan A.; Kohli, Rajiv; Yao, Yuliang; … - In: Journal of global information management : an official … 19 (2011) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10009385288
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Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003280476