Vorwort und Grußwörter -- Teil 1: Konzeptionell-getriebene Betrachtungen und Theorie -- Teil 2: Analytische Betrachtungen und Fokusthemen -- Teil 3 Organisations-orientierte Betrachtungen und Ausblick -- Autorenverzeichnis.

Social media has found their way into society as well as the corporate world. But the more benefits the new platforms brings to the corporate communication, the more are their responsible members afraid about the potential loss of control over their communication. Customers and consumers...