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Deutschland
Consumer behaviour
45
Konsumentenverhalten
41
Brand image
15
Brand management
14
Markenimage
14
Wine
14
Wein
13
Markenführung
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Packaging
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Food Consumption/Nutrition/Food Safety
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Cognition
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Consumer/Household Economics
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Orth, Ulrich R.
8
Schmalz, Sebastian
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Bouzdine-Chameeva, Tatiana
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Brand, Kathrin
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Brunk, Berit
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Böhm, Rebekka A.
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European journal of marketing : EJM
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Journal of retailing
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Wein und Tourismus : Erfolg durch Synergien und Kooperationen ; [Tagungsband, der aus dem ersten Symposium zum Thema "Wein und Tourismus" der Deutschen Gesellschaft für Tourismuswissenschaft e.V. resultiert]
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ECONIS (ZBW)
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1
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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2
Wein & Tourismus : Determinanten und Konsequenzen emotionaler Bindung zu Regionen und deren Marken
Orth, Ulrich R.
;
Stöckl, Albert
- In:
Wein und Tourismus : Erfolg durch Synergien und …
,
(pp. 49-60)
.
2011
Persistent link: https://www.econbiz.de/10008806971
Saved in:
3
Brand attachment and consumer emotional response to unethical firm behavior
Schmalz, Sebastian
;
Orth, Ulrich R.
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 869-884
Persistent link: https://www.econbiz.de/10009664853
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4
Effects of package visuals and haptics on brand evaluations
Littel, Sandra
;
Orth, Ulrich R.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
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5
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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6
Trust during retail encounters : a touchy proposition
Orth, Ulrich R.
;
Bouzdine-Chameeva, Tatiana
;
Brand, Kathrin
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 301-314
Persistent link: https://www.econbiz.de/10009781853
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7
Consumer reponse to unethical corporate behavior : a re-examination and extension of the moral decoupling model
Haberstroh, Kristina
;
Orth, Ulrich R.
;
Hoffmann, Stefan
; …
- In:
Journal of business ethics : JOBE
140
(
2017
)
1
,
pp. 161-173
Persistent link: https://www.econbiz.de/10011632236
Saved in:
8
Understanding German consumers' intention to adopt COVID-19 infection prevention measures : a moral decoupling perspective
Böhm, Rebekka A.
;
Orth, Ulrich R.
- In:
Business & society
63
(
2024
)
4
,
pp. 988-1029
Persistent link: https://www.econbiz.de/10014577823
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