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~subject:"Developing countries"
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Developing countries
Consumer behaviour
42
Konsumentenverhalten
42
Subsistence economy
33
Subsistenzwirtschaft
33
Marktforschung
16
Market research
14
USA
13
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12
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poverty
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Online retailing
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Online-Handel
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Armutsbekämpfung
5
Business start-up
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5
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Poverty reduction
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Viswanathan, Madhu
11
Khare, Apoorv
2
Rosa, Jose Antonio
2
Varman, Rohit
2
Venugopal, Srinivas
2
Andaleeb, Syed S.
1
Belk, Russell W.
1
Gardner, David Morgan
1
Ghoshal, Tanuka
1
Jung, Kiju
1
Karnani, Aneel Gobindram
1
Nakata, Cheryl
1
Ritchie, Robin
1
Rosa, José da
1
Sreekumar, Arun
1
Sridharan, Srinivas
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Advances in international management
2
Journal of business research : JBR
2
Journal of global marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing theory
1
Next generation business strategies for the base of the pyramid : new approaches for building mutual value
1
Product and market development for subsistence marketplaces
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ECONIS (ZBW)
12
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1
The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S.
- In:
Journal of global marketing
3
(
1989
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
Saved in:
2
Product and market development for subsistence marketplaces
Rosa, Jose Antonio
(
ed.
);
Viswanathan, Madhu
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003449636
Saved in:
3
A microlevel approach to understanding BoP marketplaces
Viswanathan, Madhu
- In:
Next generation business strategies for the base of the …
,
(pp. 129-164)
.
2011
Persistent link: https://www.econbiz.de/10008840684
Saved in:
4
Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Product and market development for subsistence marketplaces
,
(pp. 1-17)
.
2007
Persistent link: https://www.econbiz.de/10003521933
Saved in:
5
Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
Saved in:
6
From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1657
Persistent link: https://www.econbiz.de/10009683176
Saved in:
7
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
Saved in:
8
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
9
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
10
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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