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Conflicts at the bottom of the pyramid : profitability, poverty alleviation, and neoliberal governmentality

Varman, Rohit; Skålén, Per; Belk, Russell W. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 19-35

Persistent link: https://www.econbiz.de/10009565311

Subalterns, empowerment and the failed imagination of markets

Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1593-1602

Persistent link: https://www.econbiz.de/10011854428

I'd like to buy the world a coke : consumptionscapes of the "less affluent world"

Ger, Güliz - In: Journal of consumer policy : consumer issues in law, … 19 (1996) 3, pp. 271-304

Persistent link: https://www.econbiz.de/10001214761

Kafkaesque institutions at the base of the pyramid

Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1619-1646

Persistent link: https://www.econbiz.de/10011608056

What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up

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The roles of the private and public sectors in poverty reduction

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Consumer insights for developing markets

Belk, Russell W. - In: Journal of Indian Business Research 5 (2013) 1, pp. 6-9

Purpose – Multinational companies (MNCs) entering developing markets face cultural, language, and other barriers to understanding consumers. Ethnographic consumer insights research offers the best means of understanding needed product innovations and adaptations for these markets. This paper...

Persistent link: https://www.econbiz.de/10014874955