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Dienstleistung
Service-dominant logic
63
Service-Dominant Logic
59
Marketing theory
42
Marketingtheorie
42
Betriebliche Wertschöpfung
29
Value creation
29
Marketing
23
Relationship marketing
20
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19
Beziehungsmarketing
18
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18
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17
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17
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16
Marketingmanagement
16
Dienstleistungsmarketing
15
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15
Theorie
15
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12
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10
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10
service-dominant logic
10
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9
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9
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9
Digitalisierung
8
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8
Lieferantenmanagement
8
Strategisches Management
8
Supplier relationship management
8
Vereinigte Staaten
8
Einzelhandel
7
Service ecosystems
7
Lieferkette
6
Retail trade
6
Supply chain
6
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5
Consumer behaviour
5
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5
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Vargo, Stephen L.
16
Lusch, Robert F.
12
Akaka, Melissa Archpru
4
Chandler, Jennifer D.
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Wieland, Heiko
2
Barile, Sergio
1
Fehrer, Julia
1
Gustafsson, Anders
1
Horbel, Chris
1
Koskela-Huotari, Kaisa
1
Maglio, Paul P.
1
Nambisan, Satish
1
Nariswari, Angeline
1
Reynoso, Javier
1
Saviano, Marialuisa
1
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European journal of marketing : EJM
3
Journal of service management
2
Marketing theory
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
European management journal
1
Handbook of service science ; [Vol. 1]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service research : JSR
1
Management information systems : mis quarterly
1
The journal of services marketing
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ECONIS (ZBW)
19
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1
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
2
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
3
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
4
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
5
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
6
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
7
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
8
The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
Saved in:
9
The SAGE handbook of service-dominant logic
Vargo, Stephen L.
(
ed.
);
Lusch, Robert F.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012040756
Saved in:
10
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
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