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~subject:"Dienstleistungsqualität"
~subject:"Social Web"
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Dienstleistungsqualität
Social Web
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,036
Beziehungsmarketing
8,935
Jugendliche
8,927
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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1,554
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220
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Han, Heesup
33
Usman, Osly
28
Mattila, Anna S.
26
Filieri, Raffaele
21
Hollebeek, Linda D.
21
Prentice, Catherine
20
Dwivedi, Yogesh Kumar
18
Loureiro, Sandra Maria Correia
18
Bilgihan, Anil
17
Balaji, M. S.
15
Flavián Blanco, Carlos
15
Law, Chun Hung Roberts
15
McColl-Kennedy, Janet R.
15
Quach, Sara
15
Rita, Paulo
15
Line, Nathaniel D.
14
Martínez-López, Francisco J.
14
Ozuem, Wilson
14
Carlson, Jamie
13
Gustafsson, Anders
13
Jang, Soocheong
13
Casaló, Luis V.
12
Gong, Taeshik
12
Grewal, Dhruv
12
Gursoy, Dogan
12
Klaus, Philipp
12
Prybutok, Victor R.
12
Rather, Raouf Ahmad
12
Wu, Luorong
12
Fernandes, Teresa
11
Hanks, Lydia
11
Hyun, Sunghyup Sean
11
Park, Jungkun
11
Propper, Carol
11
Dholakia, Utpal M.
10
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Hennig-Thurau, Thorsten
10
Ko, Eunju
10
Miao, Li
10
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7
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2
OECD
2
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2
Universität Mannheim
2
Verlag Dr. Kovač
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bayerische Landeszentrale für Neue Medien
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
Haufe-Lexware GmbH & Co. KG
1
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1
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1
Institutet för Ekonomisk Forskning <Lund>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Journal of retailing and consumer services
398
Journal of business research : JBR
340
International journal of hospitality management
221
The journal of services marketing
122
International journal of internet marketing and advertising : IJIMA
99
Journal of hospitality marketing & management
99
International journal of contemporary hospitality management
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of travel and tourism marketing
93
Cogent business & management
81
Technological forecasting & social change : an international journal
81
The service industries journal
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Psychology & marketing
69
Services marketing quarterly
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
65
Journal of internet commerce
64
Tourism management : research, policies, practice
61
International journal of electronic marketing and retailing : IJEMR
60
Asia Pacific journal of marketing and logistics
57
Journal of marketing communications
53
International journal of consumer studies
52
Journal of promotion management : innovations in planning and applied research
50
Journal of service research : JSR
50
International journal of advertising : the review of marketing communications
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Service business
48
The journal of brand management : an international journal
48
Journal of strategic marketing
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of the Academy of Marketing Science
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
45
Journal of air transport management
44
Journal of marketing
44
Journal of service management
44
International journal of business information systems : IJBIS
43
Marketing intelligence & planning
43
Journal of electronic commerce research : JECR
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
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Source
All
ECONIS (ZBW)
9,051
EconStor
6
OLC EcoSci
1
Showing
1
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10
of
9,058
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date (newest first)
date (oldest first)
1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
5
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
7
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
8
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
9
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
10
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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