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Der Aufbau von Qualitätssignalen durch Werbung : eine empirische Studie am Beispiel eines neuen Gütezeichens
Winkler, Sabine - 2000
Persistent link: https://www.econbiz.de/10001538971
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The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; … - In: Journal of marketing 81 (2017) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
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Qualitätszeichen im Tourismus : Vermarktung und Wahrnehmung von Leistungen
Weiermair, Klaus (ed.); Abfalter, Dagmar (contributor) - 2004
Persistent link: https://www.econbiz.de/10002071330
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Return on quality (ROQ) : making service quality financially accountable
Rust, Roland T.; Zahorik, Anthony J.; Keiningham, Timothy - 1994
Persistent link: https://www.econbiz.de/10000888243
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Quality discrimination and bidirectional quality distortion: : generating the Dupuit outcome
Srinagesh, Padmanabhan - 1988
Persistent link: https://www.econbiz.de/10000758363
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Qualities of vision, qualities of leadership
Hunsicker, J. Quincy - 1986
Persistent link: https://www.econbiz.de/10000420361
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Service quality : new directions in theory and practice
Rust, Roland T. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000347620
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Quality at work
Hodgson, Alan - 1988 - 2. print
Persistent link: https://www.econbiz.de/10000139671
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Changing quality
Filippini, Luigi - 1995
Persistent link: https://www.econbiz.de/10000148070
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Quality audits & ISO9000 accreditation
Calway, Bruce; Murphy, Gerald - 1994
Persistent link: https://www.econbiz.de/10000150897