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Guest editor's introduction to special issue: Marketing and electronic commerce
Huang, Ming-hui; Kauffman, Robert J. - In: Electronic commerce research and applications 8 (2009) 1/6, pp. 226-227
Persistent link: https://www.econbiz.de/10003958332
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Service productivity strategy
Rust, Roland T.; Huang, Ming-hui - In: MSI reports : working paper series (2009) 4, pp. 77-99
Persistent link: https://www.econbiz.de/10003960978
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The service revolution and the transformation of marketing science
Rust, Roland T.; Huang, Ming-hui - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
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Optimizing service productivity
Rust, Roland T.; Huang, Ming-hui - In: Journal of marketing 76 (2012) 2, pp. 47-66
Persistent link: https://www.econbiz.de/10009737491
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IT-related service : a multidisciplinary perspective
Huang, Ming-hui; Rust, Roland T. - In: Journal of service research : JSR 16 (2013) 3, pp. 251-258
Persistent link: https://www.econbiz.de/10009782150
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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
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Engaged to a robot? : the role of AI in service
Huang, Ming-Hui; Rust, Roland T. - In: Journal of service research 24 (2021) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10012426758
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Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.; Field, Joy M.; Fotheringham, Darima; … - In: Journal of service research 24 (2021) 3, pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
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Moving service research forward
Huang, Ming-Hui; Malthouse, Edward; Noble, Stephanie; … - In: Journal of service research 24 (2021) 4, pp. 459-461
Persistent link: https://www.econbiz.de/10012662578