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Kundenzufriedenheit und Kundenbindungs-Marketing
Dreyer, Axel - In: Kundenorientierung im Touristikmanagement, (pp. 11-50). 2000
Persistent link: https://www.econbiz.de/10003778407
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Customer involvement in new service development : an examination of antecedents and outcomes
Carbonell, Pilar; Rodríguez-Escudero, Ana I.; Pujari, … - In: The journal of product innovation management : an … 26 (2009) 5, pp. 536-550
Persistent link: https://www.econbiz.de/10003883623
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Value-creation among retailers and consumers : new insights into the furniture market
Andreu, Luisa; Sánchez, Isabel; Mele, Cristina - In: Journal of retailing and consumer services 17 (2010) 4, pp. 241-250
Persistent link: https://www.econbiz.de/10003989681
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Assessment of customer involvement and consequences of involvement in home appliances purchase
Janaki, P.; Santhi, P. - In: GITAM journal of management : a quarterly publication … 13 (2015) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011398117
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Co-creating service experience
Jaakkola, Elina (contributor) - 2015
Persistent link: https://www.econbiz.de/10011401228
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Co-creating service experience practices
McColl-Kennedy, Janet R.; Cheung, Lilliemay; Ferrier, … - In: Journal of service management 26 (2015) 2, pp. 249-275
Persistent link: https://www.econbiz.de/10011401339
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Experience co-creation in financial services : an empirical exploration
Ponsignon, Frederic; Klaus, Philipp; Maull, Roger S. - In: Journal of service management 26 (2015) 2, pp. 295-320
Persistent link: https://www.econbiz.de/10011401343
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Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
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Do task- and relation-oriented customers co-create a better quality of service? : an empirical study of customer-dominant logic
Cheung, Fung Yi Millissa; To, Wai Ming - In: Management decision : MD 53 (2015) 1, pp. 179-197
Persistent link: https://www.econbiz.de/10010520362
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A self-determination theory perspective on customer participation in service development
Engström, Jon; Elg, Mattias - In: The journal of services marketing 29 (2015) 6/7, pp. 511-521
Persistent link: https://www.econbiz.de/10011418356