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Marketing services globally : a fourfold typology

Kesavan, Ram; Mascarenhas, Oswald; Bernacchi, Michael; … - In: Services marketing quarterly 35 (2014) 3, pp. 187-205

Persistent link: https://www.econbiz.de/10010401584

Critical characteristics for the implementation of mass-customized services

Vidor, Gabriel; Medeiros, Janine Fleith de; Fogliatto, … - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 513-534

Persistent link: https://www.econbiz.de/10011443135

Standardisation, personalisation and mass customisation of educational services

Hutzschenreuter, Thomas - In: Emerging themes in E-business research, (pp. 97-108). 2003

Persistent link: https://www.econbiz.de/10003126658

Customised Vs. Standardised Hotel Service : Are Customers Willing to Pay More for A Customised Experience?

Ivanova, Maya G.; Jeliazkova, Elitza; Ivanov, Stanislav … - 2022

Customisation in hospitality has received comparatively low attention. Therefore, the current study fills this gap by exploring customer perspective on the customisable hotel product elements, and the willingness to pay for them. Findings show that contrary to the global trend towards...

Persistent link: https://www.econbiz.de/10014237516

Exploring online consumer reviews of customized apparel products

Shin, Eonyou; Kincade, Doris H.; Han, Jinhee - In: Journal of fashion marketing and management 28 (2024) 1, pp. 139-160

Persistent link: https://www.econbiz.de/10014495507

The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands

Yoo, Jungmin; Park, Minjung - In: Journal of business research : JBR 69 (2016) 12, pp. 5775-5784

Persistent link: https://www.econbiz.de/10011597505

Analyzing customer-orientation practices of firms from a wider perspective

Awuah, Gabriel B. - In: Journal of business-to-business marketing 15 (2008) 1, pp. 45-72

Persistent link: https://www.econbiz.de/10003818905

Performance measurement approach to show the value for the customer in an industrial service network

Ukko, Juhani; Pekkola, Sanna; Saunila, Minna; Rantala, Tero - In: International journal of business performance management 16 (2015) 2/3, pp. 214-229

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Modeling service relationships for service networks

Cardoso, Jorge - In: Exploring services science : 4th international …, (pp. 114-128). 2013

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Managing supply chain relationships in the hospitality services : an empirical study of hotels and restaurants

Shi, Xinping; Ziqi Liao - In: International journal of hospitality management 35 (2013), pp. 112-121

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