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Impact of brand equity and mobile web quality on intentions to use m-commerce amongst Traveloka customers
Reswanto, Fendri; Ishak, Asmai - 2022
Persistent link: https://www.econbiz.de/10012938956
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Challenges faced by banks in providing mobile banking services to the customers
Sobiya, S. L.; Thangavel, N. - In: International journal of economic research 12 (2015) 2, pp. 295-302
Persistent link: https://www.econbiz.de/10011419797
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M-commerce : the nexus between mobile shopping service quality and loyalty
Omar, Suha; Mohsen, Kholoud; Tsimonis, Georgios; … - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502686
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Mobile phone banking: a comparative analysis of e-service quality and customer loyalty of banking applications and Unstructured Supplementary Service Data services
Chigori, Darlington; Viljoen, Kim; Ford, Mari; … - In: Journal of economic and financial sciences : JEF 13 (2020) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012321232
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Determinants and effects of mobile service customization : an empirical study of A2P SMS adoption
Boonlert Watjatrakul - In: International journal of information systems in the … 10 (2018) 4, pp. 73-87
Persistent link: https://www.econbiz.de/10011938753
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Modeling consumers' trust in mobile food delivery apps : perspectives of technology acceptance model, mobile service quality and personalization-privacy theory
Diep Ngoc Su; Nguyen An Ngoc Nguyen; Ly Ngoc Thi Nguyen; … - In: Journal of hospitality marketing & management 31 (2022) 5, pp. 535-569
Persistent link: https://www.econbiz.de/10013327147
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The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz; Swaminathan, Srinivasan - In: Services marketing quarterly 44 (2023) 4, pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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Antecedents of brand hate : mediating role of customer dissatisfaction and moderating role of narcissism
Ali, Shoukat; Attiq, Saman; Talib, Nadeem - In: Pakistan journal of commerce and social sciences 14 (2020) 3, pp. 603-628
The purpose of the current study is to investigate the impact of antecedents of brand hate with the mediating effect of customer dissatisfaction and moderating effect of narcissism in the cellular industry. This study utilizes appraisal theory of emotions to examine the phenomena of brand hate....
Persistent link: https://www.econbiz.de/10012292565
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Does internal brand management really drive brand commitment in shared-service call centers?
Burmann, Christoph; König, Verena - In: The journal of brand management : an international journal 18 (2010/11) 6, pp. 374-393
Persistent link: https://www.econbiz.de/10009127894