Putra, Ronaldo Yolanda; Sedera, Rakotoarisoa Maminiaina … - In: Cogent business & management 11 (2024) 1, pp. 1-16
relationship between mobile game addiction and in-app purchase intention in PUBG Mobile. Moreover, this study explores the … modeling (PLS-SEM) was used to test the proposed conceptual framework. Our findings indicated that online game addiction … loyalty, negative electronic word of mouth and perceived risk mediate the influence of online game addiction on in …