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health insurance products. In addition, this research also tested the mediation role of perceived value in between service … quality and customers' loyalty on health insurance products. Design/methodology/approach: Based on the literature review, this … applied convenience sampling method. The study surveyed 342 healthcare insurance customers through self …
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It is evident from current economic scenario that private insurance companies are penetrating the untapped Indian … insurance market and settling their roots. Be it life insurance or general insurance like health they are marking their presence … dimensions have been extracted on the basis of SERVQUAL model .This study focuses on service quality and customers' satisfaction …
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