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The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; … - In: Journal of marketing 81 (2017) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
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Should captive sardines be compensated? : serving customers in a confined zone
Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 599-608
Persistent link: https://www.econbiz.de/10003868077
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Essays on market structure, competition and consumer behavior
Dick, Astrid A. - 2002
Persistent link: https://www.econbiz.de/10001742585
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Failure : perspectives and prospects in marketing and consumption theory
Kjeldgaard, Dannie; Nøjgaard, Mikkel; Hartmann, … - In: Marketing theory 21 (2021) 2, pp. 277-286
Persistent link: https://www.econbiz.de/10012520610
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The impact of consumption goals on flat-rate choice : can "hedonizing" a service increase customers' propensity to choose a flat rate?
Uhrich, Fabian; Schumann, Jan Hendrik; Wangenheim, … - In: Journal of service research : JSR 16 (2013) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10009774870
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Customer satisfaction and consumer expenditure in selected European countries
Yeung, Matthew C. H.; Ramasamy, Bala; Chen, Junsong; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 406-416
Persistent link: https://www.econbiz.de/10010223383
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Opportunities for craft consumption : analysis of the quality perceived by consumers
Molina, Arturo; Aranda, Evangelina; Martin, Victor J.; … - In: International journal of globalisation and small … 6 (2014) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10010483057
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Quality provision under referral consumption
Navarro, Noemí - 2008
Persistent link: https://www.econbiz.de/10003826149
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Bringing them back to spend more : student foodservice experiences to satisfy their taste buds
Ali, Faizan; Ryu, Kisang - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 235-248
Persistent link: https://www.econbiz.de/10011382852
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The impact of service quality and customer satisfaction on consumer spending in wineries
Lee, Kyuho; Madanoglu, Melih; Ha, Inhyuck; Fritz, Anisya - In: The service industries journal 41 (2021) 3/4, pp. 248-260
Persistent link: https://www.econbiz.de/10012483671