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Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Customer engagement through omnichannel retailing : the effects of channel integration quality

Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101

Persistent link: https://www.econbiz.de/10012004178

Perceived omnichannel customer experience (OCX) : concept, measurement, and impact

Rahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried - In: Journal of retailing 98 (2022) 4, pp. 611-632

Persistent link: https://www.econbiz.de/10013535715

Service integration in omnichannel retailing and its impact on customer experience

Quach, Sara; Barari, Mojtaba; Moudrý, Dann Vit; Quach, Ken - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169715

Cross-channel integration and customer experience in omnichannel retail services

Chung, Kyunghwa; Oh, Kyung Wha; Kim, Minjeong - In: Service science 14 (2022) 4, pp. 307-317

Persistent link: https://www.econbiz.de/10014293775

Antecedents and outcomes of omnichannel retail customer experience

Nguyen Hai Ninh; Tran Manh Dung - In: International journal of electronic marketing and … 14 (2023) 2, pp. 171-189

Persistent link: https://www.econbiz.de/10014310008

The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA

Prassida, Grandys Frieska; Hsu, Ping-Yu - In: Journal of retailing and consumer services 68 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013366370

A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing

Tueanrat, Yanika; Papagiannidis, Savvas; Alamanos, … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012581885

Driving customer inspiration to foster loyalty : a study on showroomers

Frasquet Deltoro, Marta; Ieva, Marco - In: Journal of consumer marketing 41 (2024) 5, pp. 583-595

Persistent link: https://www.econbiz.de/10015078761

Omnichannel retailing with brand engagement, trust and loyalty in banking : the moderating role of personal innovativeness

Quynh Tran Xuan; Hanh T.H. Truong; Tri Vo Quang - In: International journal of bank marketing 41 (2023) 3, pp. 663-694

Persistent link: https://www.econbiz.de/10014267112

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