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Marketing in the digital age

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Corporate communication : identity, image and reputation

Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349

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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

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Applying persuasion theory to sport properties' digital media

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An introduction to audio and visual research and applications in marketing

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A digital media approach to Islamic marketing

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Social network analysis in digital marketing company business ecosystem

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Architecting experience : a conversion science handbook

Wheeler, Scot R. - 2021 - Second edition

"This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content,...

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The business of media distribution : monetizing film, TV, and video content in an online world

Ulin, Jeffrey C. - 2019 - Third edition

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