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~subject:"Digital platform"
~subject:"Germany"
~subject:"Information technology"
~subject:"Konsumentenverhalten"
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Digital platform
Germany
Information technology
Konsumentenverhalten
Marketing
31,473
Electronic Commerce
24,026
Internet
21,850
E-commerce
21,101
Consumer behaviour
6,856
Theorie
6,178
Theory
6,114
Online-Handel
5,769
Online retailing
5,766
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5,469
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4,064
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3,839
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3,267
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3,136
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3,097
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3,091
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2,891
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2,829
marketing
2,602
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2,530
Digitalisierung
2,416
Pricing
2,237
pricing
2,236
Digitization
2,186
Pricing strategy
2,096
Preismanagement
2,081
Einzelhandel
1,798
Strategisches Management
1,791
Innovation
1,779
Digitale Plattform
1,733
Management
1,673
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1,673
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Meffert, Heribert
49
Bauer, Hans H.
42
Bruhn, Manfred
34
Wiedmann, Klaus-Peter
34
Fritz, Wolfgang
32
Heinemann, Gerrit
27
Kollmann, Tobias
27
Fairlie, Robert W.
26
Hudetz, Kai
25
Kaiser, Ulrich
25
Pepels, Werner
22
Homburg, Christian
21
Ahlert, Dieter
20
Welfens, Paul J. J.
20
Falck, Oliver
19
Kuß, Alfred
19
Picot, Arnold
19
Chinn, Menzie David
18
Kirchgeorg, Manfred
18
Dwivedi, Yogesh Kumar
17
Haucap, Justus
17
Wirtz, Bernd W.
17
Zerres, Michael P.
17
Kreutzer, Ralf T.
16
Baal, Sebastian van
15
Diller, Hermann
15
Fantapié Altobelli, Claudia
14
Greenstein, Shane M.
14
Huber, Frank
14
Pavlou, Paul A.
14
Spiller, Achim
14
Usman, Osly
14
Zerres, Christopher
14
Kenning, Peter
13
Kleinaltenkamp, Michael
13
Lammenett, Erwin
13
Martens, Bertin
13
Peitz, Martin
13
Benbasat, Izak
12
Kenney, Martin
12
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Springer Fachmedien Wiesbaden
61
IGI Global
54
National Bureau of Economic Research
32
OECD
26
American Marketing Association
23
Nomos Verlagsgesellschaft
20
World Bank Group
15
Edward Elgar Publishing
14
Deutsche Bank <Frankfurt am Main> / Research
13
Fördergesellschaft Marketing an der Universität Augsburg
13
Verlag Dr. Kovač
13
Duncker & Humblot
11
Europäische Kommission
11
Springer-Verlag GmbH
11
GATE Germany, Konsortium Internationales Hochschulmarketing
9
Books on Demand GmbH <Norderstedt>
8
Deutschland / Bundesministerium für Wirtschaft und Energie
8
Technische Universität Braunschweig
8
Organisation for Economic Co-operation and Development
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
World Bank
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Friedrich-Schiller-Universität Jena
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Institut der Deutschen Wirtschaft Köln Consult
6
Inter-American Development Bank
6
Peter Lang GmbH
6
RWTH Aachen
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Arthur D. Little International Inc. <Wiesbaden>
5
Axel-Springer-Verlag / Marketing Anzeigen
5
Campus Verlag
5
Competence Center E-Commerce <Bochum>
5
Deutsches Institut für Urbanistik
5
Eric Cuvillier <Firma>
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Haufe-Lexware GmbH & Co. KG
5
Information Resources Management Association
5
Thüringen / Landesregierung
5
UNCTAD
5
Universität Hamburg
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
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Journal of retailing and consumer services
204
SpringerLink / Bücher
188
Journal of business research : JBR
159
Electronic commerce research
82
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Gabler Edition Wissenschaft
71
Journal of internet commerce
69
Information systems research : ISR
68
Springer eBook Collection / Business and Economics
61
Telecommunications policy : the international journal of digital economy, data sciences and new media
60
Europäische Hochschulschriften / 5
59
International journal of production economics
58
International journal of business information systems : IJBIS
56
International journal of electronic marketing and retailing : IJEMR
56
Springer eBook Collection
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Lehrbuch
48
European journal of operational research : EJOR
45
International journal of internet marketing and advertising : IJIMA
45
Technological forecasting & social change : an international journal
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of management information systems : JMIS
42
Journal of retailing
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Cogent business & management
34
Electronic markets : EM ; the international journal of electronic commerce and business media
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Psychology & marketing
34
Asia Pacific journal of marketing and logistics
33
Electronic commerce research and applications
33
The international review of retail, distribution and consumer research
33
NBER working paper series
32
CESifo working papers
31
Information systems and e-business management : ISeB
31
Transportation research / E : an international journal
31
European research studies
30
International journal of consumer studies
29
International journal of electronic business
29
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Source
All
ECONIS (ZBW)
14,292
Other ZBW resources
106
RePEc
57
USB Cologne (EcoSocSci)
49
EconStor
23
BASE
3
OLC EcoSci
3
USB Cologne (business full texts)
2
ArchiDok
1
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1
On optimal auctions for mixing exclusive and shared matching in platforms
Bhargava, Hemant K.
;
Csapó, Gergely
;
Müller, Rudolf
- In:
Management science : journal of the Institute for …
66
(
2020
)
6
,
pp. 2653-2676
Persistent link: https://www.econbiz.de/10012254439
Saved in:
2
Characteristics of
marketing
communication strategy of a small enterprise
Lazarević-Moravčević, Marija
- In:
Economic analysis : EA
52
(
2019
)
2
,
pp. 104-112
Persistent link: https://www.econbiz.de/10012182653
Saved in:
3
Cultural issues in website design : a European perspective on electronic commerce
Asimionoaei, Claudia
- In:
CES working papers
1
(
2009
)
1
,
pp. 17-22
that arises at this stage of development of global trade on the
Internet
is if companies understand the importance of …
Persistent link: https://www.econbiz.de/10011991950
Saved in:
4
Wettbewerbsvorteile durch Online-
Marketing
: die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
Link, Jörg
(
ed.
);
Tiedtke, Daniela
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000669808
Saved in:
5
Fachverlage und
Internet
: eine Betrachtung potentieller Auswirkungen des
Internet
auf absatzmarktorientierte Betätigungen von Fachverlagen unter besonderer Berücksichtigung empiri...
Schlame, Christian
-
2008
Persistent link: https://www.econbiz.de/10003777914
Saved in:
6
Die Verminderung von asymmetrisch verteilten Informationen im Electronic Commerce : eine Untersuchung des Electronic Commerce unter Berücksichtigung des institutionenökonomischen A...
Müller, Markus
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003339069
Saved in:
7
Das
Internet
der Dienste : neue Wege durch Service-basierte E-Business-Anwendungen in
Marketing
und Vertrieb ; Anwenderforum Stuttgarter E-Business-Tage 2009, 03. November 2009, In...
Spath, Dieter
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10008778881
Saved in:
8
Impact of e-commerce on consumers and small firms
Zappalà, Salvatore
(
contributor
);
Gray, Colin
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301619
Saved in:
9
Market signals : web site investment and physicl store existence
Wang, Xuehua
;
Chow, Wing Chi
;
Yang, Zhilin
;
Lai, …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10010247515
Saved in:
10
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
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