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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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The CAGE around cyberspace? : how digital innovations internationalize in a virtual world
Shaheer, Noman Ahmed; Li, Sali - In: Journal of business venturing 35 (2020) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012159563
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Virtual reality in digital marketing : research agenda based on bibliometric reflection
Zaki, Hafizah Omar; Fernandez, Dahlia; Omkar Dastane; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
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Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte; Kastner, Margit; Park, Sangwon; … - In: Journal of travel and tourism marketing 40 (2023) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
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Travelling in the digital world : exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector
Kritcha Yawised; Darlin Apasrawirote; Maneerut Chatrangsan - In: Journal of advances in management research : JAMR 20 (2023) 4, pp. 599-622
Persistent link: https://www.econbiz.de/10014381002
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Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.; Yeung, Man - In: Journal of advertising research 58 (2018) 4, pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...
Persistent link: https://www.econbiz.de/10014516198
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Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore; Guinan, Patricia J.; Kafka, Ron - In: Business horizons 59 (2016) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
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Next Stop Metaverse : A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Kreutzer, Ralf T.; Klose, Sonja - 2023
Chapter 1 What it is about -- 1.1 The path to a Metaverse so far -- 1.2 Definition Metaverse -- 1.3 Characteristics of the Metaverse -- 1.4 Market potential -- Chapter 2 Where we are -- 2.1 Gartner´s Hype Cycle for emerging tech as a framework for orientation -- 2.2 Brief history of the...
Persistent link: https://www.econbiz.de/10014282819