Purpose This research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among customers. Moreover, this study explores the attributes of electronic commerce...

Background: Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives: The paper aims to determine opportunities for further development of digital promotion of cultural...

Marketing 4.0: Moving from Traditional to Digital -- Contents -- Acknowledgments -- Prologue: From Marketing 3.0 to Marketing 4.0 -- About the Authors -- Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected Customers -- From Exclusive to Inclusive -- From...