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Luxury in the digital age : a multi-actor service encounter perspective
Holmqvist, Jonas; Wirtz, Jochen; Fritze, Martin Paul - In: Journal of business research : JBR 121 (2020), pp. 747-756
Persistent link: https://www.econbiz.de/10012417392
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Corporate digital responsibility
Lobschat, Lara; Müller, Benjamin; Eggers, Felix; … - In: Journal of business research : JBR 122 (2021), pp. 875-888
Persistent link: https://www.econbiz.de/10012420639
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The role of marketing in digital business platforms
Rangaswamy, Arvind; Moch, Nicole; Felten, Claudio; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
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Corporate digital responsibility (CDR) in the age of AI : implications for interactive marketing
Kunz, Werner H.; Wirtz, Jochen - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 31-37
Persistent link: https://www.econbiz.de/10014475060
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Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence
Wirtz, Jochen; Hofmeister, Johannes; Chew, Patricia Y. P.; … - In: The service industries journal 43 (2023) 15/16, pp. 1173-1196
Persistent link: https://www.econbiz.de/10014423344
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Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin; Ueno, Akiko; Dennis, Charles; Alamanos, … - In: International journal of consumer studies 48 (2024) 2, pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
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ChatGPT and service : opportunities, challenges, and research directions
Sigala, Marianna; Ooi, Keng-Boon; Tan, Garry Wei-Han; … - In: Journal of service theory and practice 34 (2024) 5, pp. 726-737
Persistent link: https://www.econbiz.de/10015055448