digital advertising (the “Interim Report”). As a starting point, we are very impressed by the quality of the Interim Report as … it correctly identifies the competition issues raised by digital advertising and accurately discusses the complex … mechanisms involved in digital advertising including real-time bidding (“RTB”). The CMA's analysis is very much in line with our …

activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers …. Brands and marketers should use digital advertising and digital influencer in their digital advertising strategy to adapt to … consumer behaviour changes during the COVID-19 pandemic. This study fills the gap in the advertising literature by proposing …

Digital footprints of the consumers are an invaluable resource for the digital advertising industry. First and third … activities and deliver them personalized content and targeted advertising. However, pervasive personal data collection leads to … privacy violations. With the aim of understanding data privacy issues in digital advertising, this chapter provides an …

The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively … understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically "optimised" to users … observing" algorithmically-tuned digital advertising. We draw on our research across the Australian Ad Observatory and a multi …