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Rindfleisch, Aric - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 13-17

Persistent link: https://www.econbiz.de/10012229438

Augmented reality smart glasses : an investigation of technology acceptance drivers

Rauschnabel, Philipp A.; Ro, Young Kyun - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 123-148

Persistent link: https://www.econbiz.de/10011542585

Marketing in a digital world

Rindfleisch, Aric (ed.); Malter, Alan J. (ed.) - 2019 - First edition

Persistent link: https://www.econbiz.de/10012121447

Transitioning to a digital world

Malter, Alan J.; Rindfleisch, Aric - In: Marketing in a digital world, (pp. 1-11). 2019

Persistent link: https://www.econbiz.de/10012123413

Marketing in a digital world

Rindfleisch, Aric (ed.); Malter, Alan J. (ed.) - 2019 - First edition

Persistent link: https://www.econbiz.de/10012107131

Enhancing innovation via the digital twin

Fukawa, Nobuyuki; Rindfleisch, Aric - In: The journal of product innovation management : an … 40 (2023) 4, pp. 391-406

Persistent link: https://www.econbiz.de/10014338510

Digital manufacturing and innovation

Stanko, Michael A.; Rindfleisch, Aric - In: The journal of product innovation management : an … 40 (2023) 4, pp. 407-432

Persistent link: https://www.econbiz.de/10014338511

Marketing in a Digital World

Rindfleisch, Aric - 2019

Marketing in a Digital Worldconsists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their...

Persistent link: https://www.econbiz.de/10012692027