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The effects of digitalization on customer experience
Rekettye, Gabor; Rekettye, Gábor - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 414-420
must understand how the customer decision journey has changed and they have to map and explore those new touchpoints, which … questions, like the contradiction between the data need of personalization about customers, and the need to prevent their …
Persistent link: https://www.econbiz.de/10012227871
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B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...
Bakhtieva, Elina - In: Oeconomia Copernicana 8 (2017) 3, pp. 463-478
Persistent link: https://www.econbiz.de/10012228890
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
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Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore; Guinan, Patricia J.; Kafka, Ron - In: Business horizons 59 (2016) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
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Digitalizing customer journeys in B2B markets
Lundin, Lisa; Kindström, Daniel - In: Journal of business research : JBR 157 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
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Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas; Klein, Jan F.; Merfeld, Katrin - In: Industrial marketing management : the international … 119 (2024), pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
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Big data: hell or heaven? : digital platforms and market power in the data-driven economy
Nuccio, Massimiliano; Guerzoni, Marco - In: Competition & change : the journal of global business … 23 (2019) 3, pp. 312-328
Persistent link: https://www.econbiz.de/10012038726
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Resilient cyber-physical systems and big data architectures in Industry 4.0 : smart digital factories, automated production systems, and innovative sustainable business models
Nica, Elvira; Potcovaru, Ana-Mădălina; Hurdubei, … - In: Economics, management and financial markets 14 (2019) 2, pp. 46-51
Persistent link: https://www.econbiz.de/10012137577
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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019
Persistent link: https://www.econbiz.de/10012123415
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Sustainable Internet-of-Things-based manufacturing systems : Industry 4.0 wireless networks, advanced digitalization, and Big Data-driven smart production
Lafferty, Clive - In: Economics, management and financial markets 14 (2019) 4, pp. 16-22
Persistent link: https://www.econbiz.de/10012203583