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~subject:"Direktmarketing"
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Just What the Patient Ordered?...
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Direktmarketing
Werbung
13,791
Advertising
11,261
Nachfrage
10,790
Demand
10,761
Arzneimittel
7,786
Pharmaceuticals
7,779
Pharmaceutical industry
6,789
Pharmaindustrie
6,580
Theorie
5,408
Theory
5,325
Consumer behaviour
4,327
Konsumentenverhalten
4,230
Werbewirkung
3,939
Advertising effects
3,878
USA
3,800
United States
3,546
Deutschland
2,881
Germany
2,194
Online-Marketing
2,006
Internet marketing
1,996
Schätzung
1,744
Estimation
1,695
Welt
1,644
World
1,609
Direct marketing
1,575
Innovation
1,454
advertising
1,401
Marketing
1,362
demand
1,332
Preismanagement
1,275
Pricing strategy
1,274
Arzneimittelmarkt
1,227
India
1,199
Indien
1,158
Pharmaceutical market
1,117
Preiselastizität
1,058
Price elasticity
1,041
Prognoseverfahren
1,033
Forecasting model
1,028
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Undetermined
253
Free
141
Type of publication
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Book / Working Paper
1,047
Article
829
Journal
46
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Article in journal
542
Aufsatz in Zeitschrift
542
Aufsatz im Buch
289
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289
Graue Literatur
158
Non-commercial literature
158
Hochschulschrift
144
Thesis
111
Working Paper
89
Arbeitspapier
87
Collection of articles of several authors
83
Sammelwerk
83
Konferenzschrift
44
Aufsatzsammlung
41
Ratgeber
36
Dissertation u.a. Prüfungsschriften
35
Bibliografie enthalten
32
Bibliography included
32
Guidebook
32
Lehrbuch
32
Case study
28
Fallstudie
28
Textbook
25
Conference proceedings
20
Handbook
17
Handbuch
17
Amtsdruckschrift
9
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9
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8
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8
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8
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6
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6
Magazin
6
Verzeichnis
6
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5
Fallstudiensammlung
5
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5
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5
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4
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English
964
German
869
Undetermined
84
French
11
Danish
2
Bulgarian
1
Czech
1
Finnish
1
Croatian
1
Swedish
1
Ukrainian
1
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Author
All
Holland, Heinrich
26
Mann, Andreas
21
Krafft, Manfred
19
Belz, Christian
18
Kreutzer, Ralf T.
18
Kleinaltenkamp, Michael
15
Dallmer, Heinz
13
Franses, Philip Hans
13
Künzler, Hans-Peter
13
Schwarz, Torsten
13
Donkers, Bas
11
Peters, Kay
10
Wirtz, Bernd W.
10
Dahlhoff, Hans-Dieter
9
Link, Jörg
9
Meffert, Heribert
9
Spiller, Achim
9
Hesse, Jürgen
8
Karlan, Dean
8
Verhoef, Peter C.
8
Vögele, Siegfried
8
Wirthgen, Bernd
8
Ahrens, Michael
7
Diepen, Merel van
7
Schneider, Helmut
7
Stone, Bob
7
Tapp, Alan
7
Ceyp, Michael
6
Fredebeul-Krein, Tobias
6
Goyal, Aparajita
6
Greifeneder, Horst
6
Häusler, Eduard
6
Krummenerl, Markus
6
Nash, Edward L.
6
Park, Jin Seong
6
Potharst, Rob
6
Rapp, Stan
6
Schleuning, Christian
6
Wagner, Ralf
6
Wood, Daniel H.
6
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Institution
All
Deutscher Dialogmarketing Verband
19
Springer Fachmedien Wiesbaden
16
Deutscher Direktmarketing-Verband
11
National Bureau of Economic Research
8
Erasmus Research Institute of Management
5
Siegfried-Vögele-Institut <Königstein, Taunus>
4
David Shepard Associates
3
Deutscher Dialogmarketing Verband e.V.
3
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Marketing-Centrum <Münster (Westf)>
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Center for Urban & Real Estate Management <Zürich>
2
Deutsche Post AG
2
Econometrisch Instituut <Rotterdam>
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Handel <Sankt Gallen>
2
Springer Gabler <Firma>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <4, 2009, Nürnberg>
2
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Bayerische Akademie für Werbung und Marketing
1
Bayerische Landesanstalt für Landwirtschaft
1
Betriebswirtschaftlicher Beratungs- und Entwicklungsverbund
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Landwirtschaft und Ernährung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University
1
DHL Worldwide Express GmbH <Frankfurt, Main>
1
DIMA <23, 1991, Wiesbaden>
1
Deutsche Bundespost / Postdienst
1
Deutsche Direkt-Marketing-Fachmesse <8, 1991, Wiesbaden>
1
Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft
1
Deutsche Mailingtage <6, 2005, Nürnberg>
1
Deutsche Mailingtage <7, 2006, Nürnberg>
1
Deutsche Post AG / Direkt-Marketing
1
Deutscher Dialogmarketing Verband e. V.
1
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Published in...
All
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Springer eBook Collection
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
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Source
All
ECONIS (ZBW)
1,595
USB Cologne (EcoSocSci)
312
USB Cologne (business full texts)
6
EconStor
3
OLC EcoSci
2
RePEc
2
BASE
1
Other ZBW resources
1
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1
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
2
The effects of direct-to-consumer
advertising
of
pharmaceuticals
on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
3
Financial inducements : growth in DTC magazine advertisements
Good, Megan C.
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
Saved in:
4
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
5
Causes and consequences of trust in direct-to-consumer prescription drug
advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
Saved in:
6
Consumer attitudes toward pharmaceutical direct-to-consumer
advertising
: an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Saved in:
7
Direct-to-consumer
advertising
of
pharmaceuticals
: concepts, issues, and research
Silver, Lawrence S.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Saved in:
8
Medical
advertising
on
demand
: a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
9
Do perceptions of direct-to-consumer pharmaceutical
advertising
vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
10
Pharmaceutical direct-to-consumer
advertising
; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
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