//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"E-commerce"
~subject:"Einzelhandel"
~subject:"Theorie"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Einzelhandel
Theorie
Werbung
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
Beziehungsmarketing
8,994
Jugendliche
8,960
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,286
United States
5,830
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
Online retailing
5,472
Kundenzufriedenheit
5,465
Social Web
4,904
Social web
4,900
Germany
4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,532
Advertising
3,259
Emotion
3,218
Pricing strategy
2,968
more ...
less ...
Online availability
All
Undetermined
6,329
Free
4,681
Type of publication
All
Article
12,058
Book / Working Paper
7,619
Journal
40
Type of publication (narrower categories)
All
Article in journal
10,914
Aufsatz in Zeitschrift
10,914
Graue Literatur
2,411
Non-commercial literature
2,411
Working Paper
2,139
Arbeitspapier
1,978
Hochschulschrift
1,143
Aufsatz im Buch
1,060
Book section
1,060
Thesis
933
Bibliografie enthalten
299
Bibliography included
299
Collection of articles of several authors
262
Sammelwerk
262
Aufsatzsammlung
175
Collection of articles written by one author
128
Sammlung
128
Conference paper
122
Konferenzbeitrag
122
Lehrbuch
105
Konferenzschrift
100
Textbook
96
Case study
55
Fallstudie
55
Conference proceedings
46
Systematic review
41
Übersichtsarbeit
41
Amtsdruckschrift
26
Government document
26
Handbook
25
Handbuch
25
Reprint
23
Dissertation u.a. Prüfungsschriften
20
Glossar enthalten
15
Glossary included
15
Mehrbändiges Werk
14
Multi-volume publication
14
Festschrift
13
Forschungsbericht
13
Bibliografie
12
more ...
less ...
Language
All
English
17,621
German
1,860
French
107
Undetermined
53
Polish
25
Spanish
24
Italian
20
Swedish
10
Norwegian
9
Portuguese
6
Danish
5
Dutch
5
Russian
5
Hungarian
3
Romanian
2
Arabic
1
Bulgarian
1
Czech
1
Finnish
1
Lithuanian
1
more ...
less ...
Author
All
Grewal, Dhruv
36
Gierl, Heribert
33
Huber, Frank
33
Swoboda, Bernhard
31
Bauer, Hans H.
30
Janssen, Maarten C. W.
30
Anderson, Simon P.
29
Hruschka, Harald
28
Schramm-Klein, Hanna
28
Gázquez-Abad, Juan Carlos
26
Martínez-López, Francisco J.
26
Mullainathan, Sendhil
25
Peitz, Martin
25
Das, Gopal
24
Inderst, Roman
23
Kerschbamer, Rudolf
23
Sattler, Henrik
23
Pantano, Eleonora
22
Sheth, Jagdish N.
22
Chintagunta, Pradeep K.
21
Gijsbrechts, Els
20
Grunert, Klaus G.
20
Gröppel-Klein, Andrea
20
Septianto, Felix
20
Shy, Oz
20
Sutter, Matthias
20
Fishman, Arthur
19
Moraga-González, José Luis
19
Postlewaite, Andrew
19
Usman, Osly
19
Blundell, Richard W.
18
Boztuğ, Yasemin
18
Chen, Yongmin
18
Dellaert, Benedict G. C.
18
Diehl, Sandra
18
Eisend, Martin
18
Herrmann, Andreas
18
Herweg, Fabian
18
Hildebrandt, Lutz
18
Matsushima, Noriaki
18
more ...
less ...
Institution
All
National Bureau of Economic Research
122
Springer Fachmedien Wiesbaden
28
American Marketing Association
10
European University Institute / Department of Economics
9
INSEAD
9
Axel-Springer-Verlag
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
IGI Global
5
Nordic Council of Ministers
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Deutschland / Bundeswehr / Universität Hamburg
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Campus Verlag
3
Center for Economic Research <Tilburg>
3
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Friedrich-Schiller-Universität Jena
3
OECD
3
Peter Lang GmbH
3
Springer Gabler <Firma>
3
Stellenbosch University / Bureau for Economic Research
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Technische Universität Braunschweig
3
The Nielsen Company (Germany)
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Information Resources Management Association
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
more ...
less ...
Published in...
All
Journal of retailing and consumer services
650
Journal of business research : JBR
331
Journal of retailing
159
Management science : journal of the Institute for Operations Research and the Management Sciences
138
International journal of retail & distribution management
134
The international review of retail, distribution and consumer research
134
International journal of advertising : the review of marketing communications
122
NBER working paper series
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
120
Working paper / National Bureau of Economic Research, Inc.
113
Journal of marketing communications
105
NBER Working Paper
104
Psychology & marketing
97
European journal of operational research : EJOR
95
SpringerLink / Bücher
88
Discussion paper / Centre for Economic Policy Research
85
Journal of advertising research
83
International journal of industrial organization
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
International journal of retail and distribution management
76
International journal of advertising : the quarterly review of marketing communications
75
Europäische Hochschulschriften / 5
73
International journal of electronic marketing and retailing : IJEMR
72
International journal of consumer studies
68
Journal of internet commerce
67
European journal of marketing : EJM
66
International journal of internet marketing and advertising : IJIMA
66
Economics letters
65
Electronic commerce research
65
Journal of economic psychology : research in economic psychology and behavioral economics
64
Marketing : ZFP ; journal of research and management
64
CESifo working papers
63
International journal of production economics
62
Journal of marketing research : JMR
62
Gabler Edition Wissenschaft
61
Asia Pacific journal of marketing and logistics
59
Information systems research : ISR
59
Journal of economic behavior & organization : JEBO
59
Journal of marketing
59
Journal of promotion management : innovations in planning and applied research
58
more ...
less ...
Source
All
ECONIS (ZBW)
19,416
EconStor
170
USB Cologne (EcoSocSci)
118
RePEc
4
Other ZBW resources
4
OLC EcoSci
3
BASE
2
more ...
less ...
Showing
1
-
10
of
19,717
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
Factors influencing purchase intention of store brands in organised
fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
5
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
6
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
7
Luxury
fashion
brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika
;
Ahuja, Yukti
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
Saved in:
8
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
9
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
10
Key drivers of
brand
loyalty among Malaysian shoppers : evidence from a Japanese
fashion
retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->