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~subject:"Social Web"
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E-commerce
Social Web
Konsumentenverhalten
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Consumer behaviour
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Theorie
9,824
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9,638
Brand management
9,376
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4,837
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4,570
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4,515
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4,489
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4,365
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4,316
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4,314
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4,266
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3,749
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3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
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3,232
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3,108
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15
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9
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Centre de recherche pour l'étude et l'observation des conditions de vie
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1
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Journal of retailing and consumer services
307
Journal of business research : JBR
281
International journal of internet marketing and advertising : IJIMA
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
Journal of internet commerce
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Electronic commerce research
75
International journal of electronic marketing and retailing : IJEMR
75
Technological forecasting & social change : an international journal
70
The journal of product & brand management
64
Information systems research : ISR
60
Cogent business & management
58
Psychology & marketing
58
Journal of electronic commerce research : JECR
55
International journal of consumer studies
53
International journal of e-business research : an official publication of the Information Resources Management Association
53
Journal of marketing communications
51
International journal of advertising : the review of marketing communications
49
International journal of business information systems : IJBIS
49
Journal of fashion marketing and management
49
Journal of promotion management : innovations in planning and applied research
49
Asia Pacific journal of marketing and logistics
47
The journal of brand management : an international journal
46
International journal of electronic commerce : IJEC
45
Journal of management information systems : JMIS
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
International journal of hospitality management
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
41
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of technology marketing : IJTMkt
37
Journal of the Academy of Marketing Science
36
Journal of travel and tourism marketing
36
Tourism management : research, policies, practice
36
Electronic commerce research and applications
35
Journal of marketing management : MM
35
Young consumers : insight and ideas for responsible marketers
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
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ECONIS (ZBW)
7,763
EconStor
4
BASE
2
OLC EcoSci
1
RePEc
1
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1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
5
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
6
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
7
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
8
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
9
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
10
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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