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~subject:"E-commerce"
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E-commerce
Theorie
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Konsumentenverhalten
78,391
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77,961
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9,592
Brand management
9,270
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9,269
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9,054
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8,969
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8,859
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8,849
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8,836
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7,960
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7,183
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7,134
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6,210
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5,805
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5,513
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5,393
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5,372
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5,369
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4,777
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4,561
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4,455
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4,429
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4,327
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4,270
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4,268
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4,228
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3,705
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3,657
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3,567
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3,533
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3,478
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3,146
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3,061
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Huber, Frank
32
Gierl, Heribert
31
Anderson, Simon P.
29
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28
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27
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26
Mullainathan, Sendhil
25
Peitz, Martin
25
Kerschbamer, Rudolf
23
Inderst, Roman
22
Sattler, Henrik
22
Sheth, Jagdish N.
22
Sutter, Matthias
20
Fishman, Arthur
19
Moraga-González, José Luis
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Pavlou, Paul A.
18
Septianto, Felix
18
Usman, Osly
18
Chen, Yongmin
17
Dellaert, Benedict G. C.
17
Diehl, Sandra
17
Eisend, Martin
17
Franses, Philip Hans
17
Herrmann, Andreas
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Armstrong, Mark
15
Ghose, Anindya
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Grunert, Klaus G.
15
Gröppel-Klein, Andrea
15
Pelsmacker, Patrick de
15
Samuelson, Larry
15
Swoboda, Bernhard
15
Boztuğ, Yasemin
14
Dahlén, Micael
14
Decker, Reinhold
14
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National Bureau of Economic Research
118
Springer Fachmedien Wiesbaden
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INSEAD
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Axel-Springer-Verlag
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European University Institute / Department of Economics
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
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IGI Global
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Campus Verlag
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Edward Elgar Publishing
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Erasmus Research Institute of Management
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2
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2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
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Journal of retailing and consumer services
246
Journal of business research : JBR
220
NBER working paper series
117
Management science : journal of the Institute for Operations Research and the Management Sciences
115
Working paper / National Bureau of Economic Research, Inc.
111
International journal of advertising : the review of marketing communications
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
NBER Working Paper
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Journal of marketing communications
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Discussion paper / Centre for Economic Policy Research
81
International journal of advertising : the quarterly review of marketing communications
75
Journal of advertising research
75
European journal of operational research : EJOR
73
International journal of industrial organization
73
SpringerLink / Bücher
71
Europäische Hochschulschriften / 5
69
Psychology & marketing
69
Economics letters
63
Electronic commerce research
63
International journal of internet marketing and advertising : IJIMA
63
Journal of economic psychology : research in economic psychology and behavioral economics
62
Gabler Edition Wissenschaft
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of internet commerce
60
Journal of economic behavior & organization : JEBO
59
CESifo working papers
58
International journal of electronic marketing and retailing : IJEMR
55
Information systems research : ISR
54
Journal of promotion management : innovations in planning and applied research
52
Journal of marketing research : JMR
51
Journal of promotion management : JPM
50
Journal of retailing
50
Marketing : ZFP ; journal of research and management
49
International journal of consumer studies
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Marketing letters : a journal of research in marketing
47
Journal of advertising
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Journal of marketing
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ECONIS (ZBW)
15,740
EconStor
168
USB Cologne (EcoSocSci)
96
BASE
2
OLC EcoSci
1
RePEc
1
Showing
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1
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
2
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
3
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
4
Luxury
fashion
brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika
;
Ahuja, Yukti
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
Saved in:
5
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
6
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
7
Teen girls' adoption of a virtual
fashion
world
Kobia, Caroline
;
Liu, Chuanlan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
Saved in:
8
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
9
Jugendliche
als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
10
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
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