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Journal of retailing and consumer services
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68
Journal of internet commerce
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Electronic commerce research
54
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of management information systems : JMIS
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Electronic commerce research and applications
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International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
International journal of retail & distribution management
24
Journal of electronic commerce research : JECR
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The international review of retail, distribution and consumer research
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International journal of electronic commerce : IJEC
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International journal of hospitality management
22
Information systems and e-business management : ISeB
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International journal of consumer studies
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International journal of electronic business
19
Journal of fashion marketing and management
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Psychology & marketing
19
International journal of retail and distribution management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
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Technological forecasting & social change : an international journal
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Global business review
14
International journal of electronic customer relationship management : IJECRM
14
Journal of the Academy of Marketing Science
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Electronic markets : the international journal on networked business
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European research studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Pirates, mercenaries, scouts and saints : a segmentation approach to understanding digital downloading
Massad, Victor J.
;
Risch, Brianna
;
Tucker, Joanne M.
- In:
International journal of electronic customer …
7
(
2013
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010395358
Saved in:
2
Behavioural segmentation analysis of online consumer audience in Turkey by using real e-commerce transaction data
Huseynov, Farid
;
Yıldırım, Sevgi Özkan
- In:
International journal of economics and business research
14
(
2017
)
1
,
pp. 12-28
Persistent link: https://www.econbiz.de/10011861625
Saved in:
3
Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas
;
Stenius, Minna
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
2
,
pp. 48-65
Persistent link: https://www.econbiz.de/10014513548
Saved in:
4
Music or hi-tech lovers? : inferring into the determinants of music consumption
Balducci, Francesco
- In:
Rivista italiana degli economisti : the journal of the …
14
(
2009
)
2
,
pp. 361-390
Persistent link: https://www.econbiz.de/10003938111
Saved in:
5
Customer segmentation based on buying and returning behaviour
Hjort, Klas
;
Lantz, Björn
;
Ericsson, Dag
;
Gattorna, John
- In:
International journal of physical distribution & …
43
(
2013
)
10
,
pp. 852-865
Persistent link: https://www.econbiz.de/10010204783
Saved in:
6
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
7
Segmenting online consumers using K-means cluster analysis
Jain, Neha
;
Ahuja, Vandana
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
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8
Online purchaser segmentation and promotion strategy selection : evidence from Chinese E-commerce market
Liu, Ying
;
Li, Hong
;
Peng, Geng
;
Lv, Benfu
;
Zhang, Chong
- In:
Mathematics in business management : [International …
,
(pp. 263-279)
.
2015
Persistent link: https://www.econbiz.de/10011488427
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9
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
10
Music or hi-tech lovers? : an empirical analysis of the digital music market in Italy
Balducci, Francesco
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003748428
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