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From high bar to uneven bars : the impact of information granularity in quality certification
Hui, Xiang; Liu, Zekun; Zhang, Weiqing - In: Management science : journal of the Institute for … 69 (2023) 10, pp. 6109-6127
Persistent link: https://www.econbiz.de/10014393048
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Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...
Persistent link: https://www.econbiz.de/10013342873
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme; Urban, Glen L.; Hauser, John R. - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA
Huber, Frank; Meyer, Frederik; Stickdorn, Ute - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009512888
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How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
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Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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Branded websites, marketplace selling and price competition
Loginova, Oksana - 2021
Persistent link: https://www.econbiz.de/10012659075