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Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
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Implementation of chatbot in online commerce, and open innovation
Illescas-Manzano, María D.; López, Noé Vicente; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-20
first part of a company's sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the …
Persistent link: https://www.econbiz.de/10012600998
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Twitter use related to reality television characters : association with increased marijuana use
Fogel, Joshua; Travis, Yosef - In: Journal of organizational computing and electronic commerce 27 (2017) 2, pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
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"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
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Advertising and content creation on digital content platforms
Ren, Qitian - In: Marketing science 43 (2024) 4, pp. 734-750
Persistent link: https://www.econbiz.de/10014636320
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Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Why shop on social media? : a systematic review
Oliveira, Carlos; Garcia, Ana Cristina Bicharra; Diirr, … - In: International journal of internet marketing and … 16 (2022) 4, pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
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Social commerce - state-of-the-art and future research directions
Baethge, Catherine; Klier, Julia; Klier, Mathias - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 269-290
Persistent link: https://www.econbiz.de/10011666853
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CSR online: internet based communication
Isenmann, Ralf - In: Management models for corporate social responsibility, (pp. 247-255). 2006
Persistent link: https://www.econbiz.de/10003350812