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E-commerce
Consumer behaviour
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Relationship marketing
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Beziehungsmarketing
25,264
Brand management
17,495
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6,037
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5,836
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5,821
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4,842
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Advertising effects
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Bauer, Hans H.
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12
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10
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9
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Tan, Yong
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7
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Martens, Bertin
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Duarte, Paulo
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Ellison, Glenn
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Fassott, Georg
6
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6
Hjort, Klas
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Hwang, Yujong
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Khosrowpour, Mehdi
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Martínez-López, Francisco J.
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Mou, Jian
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Ratten, Vanessa
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Edward Elgar Publishing
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Maastricht Research School of Economics of Technology and Organizations
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Allgemeine Gesellschaft für Philosophie in Deutschland
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Arthur D. Little International Inc. <Wiesbaden>
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Campus Verlag
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Centre de Recherche en Économie et Management (CREM)
1
Centre de recherche pour l'étude et l'observation des conditions de vie
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Department of Economics, Oxford University
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Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
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International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
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Journal of retailing and consumer services
165
Journal of business research : JBR
76
Electronic commerce research
61
Journal of internet commerce
60
International journal of electronic marketing and retailing : IJEMR
52
International journal of electronic customer relationship management : IJECRM
42
International journal of business information systems : IJBIS
41
International journal of e-business research : an official publication of the Information Resources Management Association
41
Information systems research : ISR
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of internet marketing and advertising : IJIMA
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of electronic commerce research : JECR
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of management information systems : JMIS
30
Journal of retailing
30
Electronic commerce research and applications
29
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of electronic commerce : IJEC
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Asia Pacific journal of marketing and logistics
25
International journal of retail & distribution management
25
Cogent business & management
24
Information systems and e-business management : ISeB
23
International journal of hospitality management
23
The international review of retail, distribution and consumer research
23
Electronic markets : the international journal on networked business
20
International journal of consumer studies
20
International journal of electronic business
20
Psychology & marketing
20
Journal of fashion marketing and management
19
The service industries journal
19
International journal of retail and distribution management
18
Technological forecasting & social change : an international journal
18
Journal of marketing
17
Journal of open innovation : technology, market, and complexity
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
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ECONIS (ZBW)
4,427
Other ZBW resources
6
RePEc
3
BASE
2
EconStor
1
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1
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on
brand
dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
2
Brand
presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
3
Consumer-
brand
engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
4
Understanding loyalty in multichannel retailing : the role of
brand
trust and
brand
attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
5
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
6
Studying the influence of e-CRM on web-based
brand
personality : the case of Mellat Bank
Shahin, Arash
;
Gharibpoor, Mahshid
;
Teymouri, Shirin
; …
- In:
International journal of business information systems : …
13
(
2013
)
4
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010231396
Saved in:
7
Examining the role of consumer hope in explaining the impact of perceived
brand
value on customer-
brand
relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
8
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
9
The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses : the moderating role of
brand
awareness
Nguyen Ngoc Hien
;
Tran Nguyen Huynh Nhu
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-24
. Furthermore, the study also explored that
brand
awareness only moderates the relationship between attitude toward digital …
Persistent link: https://www.econbiz.de/10014434104
Saved in:
10
Second-hand shopping and
brand
loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
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