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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment

Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111

Persistent link: https://www.econbiz.de/10011808556

Determinants of loyalty toward Booking.com brand

da Silva e Cruz, Raquel; da Ascensão Marques, Alzira Maria - In: The international journal of management science and … (2014) 11, pp. 96-124

and the role of satisfaction and trust in this relationship is the main purpose of this research. So, based on information … online consumers, e-satisfaction, e-trust and brand loyalty to Booking.com. The results showed that the personality of … Booking.com customers and e-satisfaction are able to explain customers' loyalty toward Booking.com brand. …

Persistent link: https://www.econbiz.de/10010355720

The effects of service on multichannel retailers' brand equity

White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270

Persistent link: https://www.econbiz.de/10009788860

Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105

Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach

Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404

Persistent link: https://www.econbiz.de/10012494465

Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

Persistent link: https://www.econbiz.de/10011573434

Antecedents of consumer-based electronic retail brand equity : an integrated model

Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99

Persistent link: https://www.econbiz.de/10012056659

Conceptualization and assessment of E-service quality for luxury brands

Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470

Persistent link: https://www.econbiz.de/10012208579

Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms

Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132170

Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms

Ray, Arghya; Bala, Pradip Kumar; Chakraborty, Shibashish; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012433342

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