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E-commerce
Konsumentenverhalten
79,078
Consumer behaviour
78,645
Social Web
20,162
Social web
20,128
Markenführung
17,005
Brand management
16,983
Markenimage
10,851
Brand image
10,636
Beziehungsmarketing
10,363
Relationship marketing
10,350
Theorie
10,087
Theory
9,912
Online-Marketing
8,236
Internet marketing
8,116
Markenartikel
6,381
Brand
6,343
Online-Handel
6,000
Online retailing
5,985
Deutschland
5,810
USA
5,810
Customer satisfaction
5,772
Kundenzufriedenheit
5,771
United States
5,591
Germany
5,416
Electronic Commerce
4,900
Dienstleistungsqualität
4,516
Service quality
4,513
Einzelhandel
4,426
Retail trade
4,331
Werbewirkung
4,246
Advertising effects
4,194
Marketingmanagement
3,928
Marketing management
3,890
Virales Marketing
3,757
Viral marketing
3,756
Experiment
3,574
Verbraucherverhalten
3,559
Werbung
3,537
Emotion
3,459
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1,077
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Usman, Osly
14
Pavlou, Paul A.
13
Benbasat, Izak
12
Bauer, Hans H.
11
Dwivedi, Yogesh Kumar
10
Ahuja, Vandana
9
Ghose, Anindya
9
Kollmann, Tobias
9
Law, Chun Hung Roberts
9
Rabinovich, Elliot
9
Tan, Yong
9
Akram, Umair
8
Civelek, Mustafa Emre
8
Martens, Bertin
8
Martínez-López, Francisco J.
8
Schramm-Klein, Hanna
8
Viswanathan, Siva
8
Walsh, Gianfranco
8
Fedoseeva, Svetlana
7
Hajli, Nick
7
Kalia, Prateek
7
Kumar, Anil
7
Lowry, Paul Benjamin
7
Benlian, Alexander
6
Brengman, Malaika
6
Breugelmans, Els
6
Cebollada, Javier
6
Chen, Jianqing
6
Duarte, Paulo
6
Ellison, Glenn
6
Ellison, Sara Fisher
6
Frasquet Deltoro, Marta
6
Goldfarb, Avi
6
Hjort, Klas
6
Jin, Ginger Zhe
6
Li, Minqiang
6
Lobel Trong Thuy Tran
6
Mou, Jian
6
Qiu, Liangfei
6
Shang, Jennifer
6
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18
National Bureau of Economic Research
8
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7
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4
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2
Edward Elgar Publishing
2
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2
Maastricht Research School of Economics of Technology and Organizations
2
Organisation for Economic Co-operation and Development
2
Springer Gabler <Firma>
2
Steria Mummert Consulting AG
2
epubli GmbH
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesverband Digitale Wirtschaft
1
Campus Verlag
1
Carl Heymanns Verlag
1
Centre de Recherche en Économie et Management (CREM)
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Edition Virgines e.K.
1
European Marketing Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
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1
GeNeMe <2002, Dresden>
1
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1
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1
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1
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1
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1
Healthcare Information and Management Systems Society
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
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Journal of retailing and consumer services
160
Journal of business research : JBR
86
Electronic commerce research
69
Journal of internet commerce
59
International journal of electronic marketing and retailing : IJEMR
52
Information systems research : ISR
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
International journal of business information systems : IJBIS
40
International journal of e-business research : an official publication of the Information Resources Management Association
39
Journal of management information systems : JMIS
39
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Electronic commerce research and applications
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of internet marketing and advertising : IJIMA
31
Journal of electronic commerce research : JECR
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of electronic business
27
International journal of electronic commerce : IJEC
27
Journal of retailing
27
Asia Pacific journal of marketing and logistics
26
Cogent business & management
25
Technological forecasting & social change : an international journal
25
The international review of retail, distribution and consumer research
25
International journal of hospitality management
24
International journal of retail & distribution management
24
Information systems and e-business management : ISeB
23
SpringerLink / Bücher
22
Electronic markets : EM ; the international journal of electronic commerce and business media
20
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of fashion marketing and management
20
International journal of consumer studies
19
Psychology & marketing
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Electronic markets : the international journal on networked business
17
International journal of electronic business : IJEB
17
International journal of retail and distribution management
17
Journal of travel and tourism marketing
17
International journal of production economics
16
Journal of open innovation : technology, market, and complexity
16
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ECONIS (ZBW)
4,700
RePEc
3
BASE
1
EconStor
1
Showing
1
-
10
of
4,705
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of
community
trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
5
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
6
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
7
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
8
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
9
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
10
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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