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The objective of this study is to provide organizations an understanding of the strategic role of customer satisfaction, and how it can be used as a vital marketing tool for customer life time value through E-Business leadership. The main research question addressed by this study is why an...
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Managing the inventory is very important in any online organization to minimize “out of stock” and give better customer experience. In this paper, we have researched how different inventory techniques are being applied to make sure all products are delivered to the customers when ordered and...
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The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...
Persistent link: https://www.econbiz.de/10012116963
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://www.econbiz.de/10012502304
Social commerce is an emerging trend in which sellers are connected in online social networks, and where sellers are individuals instead of firms. This paper examines the economic value implications of a social network between sellers in a large online social commerce marketplace. In this...
Persistent link: https://www.econbiz.de/10014047420