Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...

The winner-takes-all business model followed by many U.S. Internet firms predicts that spending on intangibles will exhibit increasing profitability returns-to-scale. That is, larger expenditures should be more profitable per dollar of investment than small expenditures because larger...