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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Trademarks, brands, and competition
Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2010
Persistent link: https://www.econbiz.de/10003972908
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Trademarks, brands, and competition
Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2013
Persistent link: https://www.econbiz.de/10009758701
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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Country of origin as a determinant of young Europeans' buying attitudes : marketing implications
Bartosik-Purgat, Małgorzata - In: Oeconomia Copernicana 9 (2018) 1, pp. 123-142
Persistent link: https://www.econbiz.de/10012229098
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Territorial restraints and inter-brand competition in the EEC
Phillips, Bernard J. - In: World competition : law and economics review 12 (1989) 4, pp. 23-30
Persistent link: https://www.econbiz.de/10001068361
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Brands, Product Differentiation and EU Competition Law
Lianos, Ioannis - 2014
The paper explores how EU competition law has integrated so far the concept of brands in different areas of enforcement …. Although EU competition law has engaged in multiple instances with branding and product differentiation, brands do not yet … constitute an operational concept in EU competition law. This is due to an important uncertainty as to the normative choices that …
Persistent link: https://www.econbiz.de/10013039683
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Trademarks, brands, and competitiveness
Lopes, Teresa da Silva (contributor);  … - 2010
growth. It also examines the development of trademark law and its influence on brand strategy …
Persistent link: https://www.econbiz.de/10012674162
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Trademarks, brands and competitiveness
Duguid, Paul (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10015067602