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Does technological innovation undertaken alone have a real pivotal role? : product and marketing innovation in manufacturing firms
Bartoloni, Eleonora; Baussola, Maurizio - In: Economics of innovation and new technology 25 (2016) 1/2, pp. 91-113
Persistent link: https://www.econbiz.de/10011439934
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Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era
Rialti, Riccardo; Zollo, Lamberto - 2023
essential resource for students and researchers of marketing, innovation and industry 4.0. Riccardo Rialti is an Assistant … for management and marketing. Lamberto Zollo is Associate Professor Digital Marketing and Innovation in Marketing Channels …1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital …
Persistent link: https://www.econbiz.de/10014337012
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Innovation Markets in Europe
Landman, Lawrence B. - 2022
claimed they found Innovation Markets. In these and similar cases, however, the European Commission, just like the American …
Persistent link: https://www.econbiz.de/10014264847
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Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen; Heinker, Helge-Heinz - 1990 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
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European logistics : markets, management and strategy
Cooper, James; Browne, Michael; Peters, Melvyn J. - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000412524
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European casebook on managing industrial and business-to-business marketing
Jenster, Per V. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000508500
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Industrial marketing in Europe : an interaction approach
Mohamed, Nazeem S. - 1989
Persistent link: https://www.econbiz.de/10000785969
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The sustainable wine market in Europe : introduction to a market trend and its issues
Pink, Małgorzata - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 131-142
Persistent link: https://www.econbiz.de/10011339366
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Privatisation method effects on performance and market orientation of Central/Eastern European companies
Cox, Tony; Hooley, Graham J.; Fahy, John; Berács, József - In: Journal of East European management studies : JEEMS 3 (1998) 4, pp. 355-371
Privatisation in Central and Eastern Europe was introduced to encourage competition in companies with subsequent beneficial effects on company performance and market orientation. Companies have been privatised by four main methods in these countries depending on the company circumstances before...
Persistent link: https://www.econbiz.de/10010203761
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Marketing issues in Western Europe : changes and developments
Kaynak, Erdener (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002435350