Narrow search
Showing 1 - 10 of 6,365
Cover Image
Competing through keyword advertising
Colangelo, Giuseppe - In: Journal of competition law & economics 16 (2020) 3, pp. 306-348
Persistent link: https://www.econbiz.de/10012315413
Cover Image
The direct and reposting effects of advertorials on sales
Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
Cover Image
Frequency capping in online advertising
Buchbinder, Niv; Feldman, Moran; Ghosh, Arpita; Naor, Joseph - In: Journal of scheduling 17 (2014) 4, pp. 385-398
Persistent link: https://www.econbiz.de/10010382539
Cover Image
Regulation of advertising in new media in Europe
Smith, Bradford - In: Advertising in a multimedia age, (pp. 423-432). 1996
Persistent link: https://www.econbiz.de/10001569759
Cover Image
An EU Competition law Analysis of Online Display Advertising in the Programmatic Age
Geradin, Damien - 2019
Persistent link: https://www.econbiz.de/10012896886
Cover Image
Platform power in the video advertising ecosystem
Broughton Micova, Sally; Jacques, Sabine - In: Internet policy review : journal on internet regulation 9 (2020) 4, pp. 1-28
theory of harm to define the audiovisual advertising ecosystem. Our investigation into the dynamics of this ecosystem and …
Persistent link: https://www.econbiz.de/10012300397
Cover Image
How do privacy laws impact the value for advertisers, publishers and users in the online advertising market? : a comparison of the EU, US and China
Jin, Yuxi; Skiera, Bernd - In: Journal of creating value 8 (2022) 2, pp. 306-327
Persistent link: https://www.econbiz.de/10014581520
Cover Image
The early impact of GDPR compliance on display advertising : the case of an ad publisher
Wang, Pengyuan; Jiang, Li; Yang, Jian - In: Journal of marketing research 61 (2024) 1, pp. 70-91
Persistent link: https://www.econbiz.de/10014584169