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Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: The marketing review 10 (2010) 1, pp. 3-23

Persistent link: https://www.econbiz.de/10003963377

Goldstein, Andrea (contributor); Goldstein, Andrea (ed.) - 2002

Persistent link: https://www.econbiz.de/10001714697

White, Howard N.; White, Howard; Dijkstra, Anneke Geske - 2003 - 1. publ.

Persistent link: https://www.econbiz.de/10001693790

Levitt, Theodore - 1962

Persistent link: https://www.econbiz.de/10000052459

Canton, Erik; Uhlig, Harald - 1997

Persistent link: https://www.econbiz.de/10000961135

Bakkenist, S. C. - In: Management and growth : management's creative task in a …, (pp. 78-82). 1966

Persistent link: https://www.econbiz.de/10003478717

Löffler, Michael; Decker, Reinhold - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 64 (2012) 7, pp. 722-746

Persistent link: https://www.econbiz.de/10009664709

Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - 2013

Persistent link: https://www.econbiz.de/10009793455

Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 7-20

Persistent link: https://www.econbiz.de/10008909613

United States / Congress / House / Committee on Banking … - 1972

Persistent link: https://www.econbiz.de/10001413677