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~subject:"Einzelhandel"
~subject:"Jugendliche"
~subject:"Markenführung"
~type_genre:"Fallstudie"
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Einzelhandel
Jugendliche
Markenführung
Consumer behaviour
245
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245
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72
Brand
67
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56
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2,418
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Working Paper
1,885
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1,739
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1,257
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1,257
Hochschulschrift
463
Thesis
342
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339
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339
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237
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Sammlung
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Esch, Franz-Rudolf
3
Wheeler, Alina
3
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2
Winter, Kai
2
Abelson, Peter
1
Acker, Kristin
1
Acker, Kristina
1
Alsem, Karel Jan
1
Arnezeder, Christina
1
Aroop Mukherjee
1
Ashton, Ann Suwaree
1
Auer, Daniel
1
Baal, Sebastian van
1
Bailey, Ainsworth Anthony
1
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1
Barrena, Ramo
1
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Brunner, Felix
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1
Cedrola, Elena
1
Chadha, S. K.
1
Chen, Huei-ju
1
Chen, Po-ju
1
Chiu, Chun-Hung
1
Chow, Pui-Sze
1
Clarke, Amelia
1
Dalichau, Dirk
1
Danaher, Peter J.
1
Dennis, Charles
1
Desmond, John
1
Dougherty, Ilona
1
Doyle, Stephen A.
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Düll, Hélène
1
El Haoussine, Youssef
1
Fereidooni, Karim
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Filtzinger, Otto
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1
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EHP Edition Humanistische Psychologie
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Institute for Corporate Culture Affairs <Frankfurt, Main>
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Cases on branding strategies and product development : successes and pitfalls
6
Best practice der Markenführung
3
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Multi-channel marketing, branding and retail design : new challenges and opportunities
2
Tourism planning & development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Ausgewählte Studien des ECC-Handel
1
Auto-Bild / wissen
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Contributions to management science
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
E-marketing in developed and developing countries : emerging practices
1
Economic papers : a journal of applied economics and policy
1
Edition Kulturwissenschaft
1
European journal of marketing : EJM
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Handbuch interkulturelle Öffnung : Grundlagen, best practice, tools
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research
1
International journal of retail & distribution management
1
International journal of services and standards
1
International journal of social economics
1
International journal of wine business research : IJWBR
1
International review of entrepreneurship : IRE
1
Journal of fashion marketing and management
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of vacation marketing : an international journal
1
Managing social issues : a public values perspective
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing intelligence & planning
1
Marketing management : a cultural perspective
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
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ECONIS (ZBW)
84
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1
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84
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1
Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja
-
2016
Persistent link: https://www.econbiz.de/10011417564
Saved in:
2
Impact of hypermarkets on consumption and distribution in rural areas : case study of Ubon Ratchathani in northeastern Thailand
Ihara, Motoi
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 174-188
Persistent link: https://www.econbiz.de/10009743691
Saved in:
3
Applying a dynamic model of consumer choice to guide
brand
development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
4
Die strategische Bedeutung von Markenerlebniswelten im Kontext des Markenwerts und deren finanzwirtschaftliche Aspekte bei Unternehmen in der Automobilindustrie am Beispiel der BMW...
Auer, Daniel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013420560
Saved in:
5
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2013
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
Saved in:
6
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
Saved in:
7
The wine consumption preferences of young people : a Spanish case study
Garcia, Teresa
;
Barrena, Ramo
;
Grande, Ildefonso
- In:
International journal of wine business research : IJWBR
25
(
2013
)
2
,
pp. 94-107
Persistent link: https://www.econbiz.de/10009770379
Saved in:
8
Service quality measurement and its implications : a case study of Vishal Mega Mart
Singh, Harvinder
;
Chadha, S. K.
;
Rishi, Bikramjit
- In:
International journal of services and standards
6
(
2010
)
2
,
pp. 150-169
Persistent link: https://www.econbiz.de/10008757353
Saved in:
9
Retail stores as brands : performances, theatre and space
Marrewijk, Alfons van
;
Broos, Maaike
- In:
Brands : interdisciplinary perspectives
,
(pp. 145-166)
.
2015
Persistent link: https://www.econbiz.de/10010477897
Saved in:
10
The evolution of a luxury
brand
: the case of Prada
Moore, Christopher M.
;
Doyle, Stephen A.
- In:
International journal of retail & distribution management
38
(
2010
)
11/12
,
pp. 915-927
Persistent link: https://www.econbiz.de/10008759903
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