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~subject:"Einzelhandel"
~subject:"Markenartikel"
~subject:"Markenführung"
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Einzelhandel
Markenartikel
Markenführung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,825
Theory
9,639
Brand management
9,376
Youth
9,038
Beziehungsmarketing
8,935
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
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7,257
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7,208
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6,219
United States
5,813
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5,523
Online-Handel
5,450
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5,436
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5,426
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5,423
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4,841
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4,837
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4,570
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4,515
Internet marketing
4,489
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4,316
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4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
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3,108
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2,953
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Keller, Kevin Lane
44
Loureiro, Sandra Maria Correia
39
Phau, Ian
39
Burmann, Christoph
38
Sattler, Henrik
38
De Chernatony, Leslie
36
Melewar, T. C.
34
Huber, Frank
33
Ko, Eunju
33
Esch, Franz-Rudolf
32
Bruhn, Manfred
31
Bang, Nguyen
30
Baumgarth, Carsten
29
Grewal, Dhruv
29
Dawes, John
28
Fournier, Susan
28
Bauer, Hans H.
27
Sarkar, Abhigyan
26
Gázquez-Abad, Juan Carlos
25
Han, Heesup
25
Swoboda, Bernhard
25
Chintagunta, Pradeep K.
24
Rajagopal
24
Wiedmann, Klaus-Peter
24
Bronnenberg, Bart J.
23
Meffert, Heribert
23
Pantano, Eleonora
23
Japutra, Arnold
22
Martínez-López, Francisco J.
22
Romaniuk, Jenni
22
Veloutsou, Cleopatra
22
Das, Gopal
21
Diamantopoulos, Adamantios
21
Hruschka, Harald
21
MacInnis, Deborah J.
21
Paul, Justin
21
Gijsbrechts, Els
20
Guzman, Francisco
20
Schramm-Klein, Hanna
20
Franses, Philip Hans
19
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Springer Fachmedien Wiesbaden
33
National Bureau of Economic Research
19
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
Information Resources Management Association
8
NetLibrary, Inc
7
Verlag Dr. Kovač
7
Haufe-Lexware GmbH & Co. KG
6
American Marketing Association
5
Books on Demand GmbH <Norderstedt>
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Helmut-Schmidt-Universität
4
United States Trademark Association
4
Chambre de commerce et d'industrie de Paris
3
Erasmus Research Institute of Management
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Hochschule Offenburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
Center for Economic Research <Tilburg>
2
Edward Elgar Publishing
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
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Goethe-Universität Frankfurt am Main
2
Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
2
Harvard Graduate School of Business Administration
2
IGI Global
2
Institut für Demoskopie Allensbach
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markendialog <8, 2004, Frankfurt, Main>
2
Nomos Verlagsgesellschaft
2
Nordic Council of Ministers
2
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All
Journal of retailing and consumer services
694
Journal of business research : JBR
590
The journal of brand management : an international journal
400
The journal of product & brand management
323
Journal of retailing
157
Psychology & marketing
156
International journal of retail & distribution management
143
European journal of marketing : EJM
131
The international review of retail, distribution and consumer research
129
SpringerLink / Bücher
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Asia Pacific journal of marketing and logistics
103
Journal of marketing research : JMR
101
Journal of marketing
99
Marketing intelligence & planning
90
Journal of fashion marketing and management
88
Journal of strategic marketing
86
Journal of marketing communications
85
International journal of hospitality management
82
The Trademark reporter
82
International journal of retail and distribution management
80
Journal of international consumer marketing
77
Journal of the Academy of Marketing Science
75
Markenartikel : das Magazin für Markenführung
74
Journal of advertising research
71
The journal of consumer marketing
71
Marketing letters : a journal of research in marketing
70
International journal of consumer studies
69
Journal of marketing management : MM
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Journal of promotion management : innovations in planning and applied research
64
Marketing : ZFP ; journal of research and management
64
Cogent business & management
62
Management science : journal of the Institute for Operations Research and the Management Sciences
62
International journal of advertising : the review of marketing communications
59
Journal of promotion management : JPM
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
International marketing review
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
56
International journal of electronic marketing and retailing : IJEMR
55
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Source
All
ECONIS (ZBW)
16,873
USB Cologne (EcoSocSci)
262
EconStor
28
BASE
7
OLC EcoSci
7
USB Cologne (business full texts)
4
ArchiDok
4
RePEc
3
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Showing
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10
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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