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Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor - 2009
Persistent link: https://www.econbiz.de/10003836114
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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
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How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.; Batra, Rajeev; Alden, Dana - 2010
Persistent link: https://www.econbiz.de/10003922860
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Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 2010
Persistent link: https://www.econbiz.de/10003924113
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Creating brand names with meaning : the use of sound symbolism
Klink, Richard R. - 2010
Persistent link: https://www.econbiz.de/10003924148
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Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010
Persistent link: https://www.econbiz.de/10003924183
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The effect of brand attitude and brand image on brand equity
Faircloth, James B.; Capella, Louis M.; Alford, Bruce L. - 2010
Persistent link: https://www.econbiz.de/10003924366
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Brand image and brand usage
Bird, M.; Channon, C.; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924368
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Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni; Sharp, Byron; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924370
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan - 2010
Persistent link: https://www.econbiz.de/10003924377