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~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
92
Relationship marketing
92
Consumer behaviour
53
Konsumentenverhalten
53
Marketing management
47
Marketingmanagement
47
Kundenwert
42
Customer value
39
Theorie
32
Theory
32
Marktforschung
25
USA
24
United States
24
Indien
22
Firm performance
21
India
21
Market research
20
Marketing
19
Unternehmenserfolg
19
Marketingforschung
18
Marketing theory
14
Marketingtheorie
14
Measurement
14
Messung
14
Brand management
13
Customer integration
13
Kundenintegration
13
Markenführung
13
Performance measurement
13
Performance-Messung
13
Customer satisfaction
12
Kundenmanagement
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Emerging economies
11
International marketing
11
Internationales Marketing
11
Lieferantenmanagement
11
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4
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8
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3
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8
Aufsatz in Zeitschrift
8
Festschrift
3
Collection of articles of several authors
1
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1
Mehrbändiges Werk
1
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1
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1
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1
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English
11
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Kumar, V.
10
Sharma, Amalesh
3
Sheth, Jagdish N.
3
Krafft, Manfred
2
Levy, Michael
2
Anand, Ankit
1
Cosguner, Koray
1
Dellaert, Benedict G. C.
1
George, Morris
1
Grewal, Dhruv
1
Kopalle, Praveen K.
1
Malthouse, Edward C.
1
McAlister, Leigh
1
Nim, Nandini
1
Pancras, Joseph
1
Reinartz, Werner J.
1
Song, Hyunseok
1
Sunder, Sarang
1
Varadarajan, Rajan
1
Venkatesan, Rajkumar
1
Verhoef, Peter C.
1
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Journal of retailing
5
Legends in marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
11
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1
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
2
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
3
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
4
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
5
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
6
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
7
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
8
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
9
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
10
Modeling emerging-market firms' competitive retail distribution strategies
Sharma, Amalesh
;
Kumar, V.
;
Cosguner, Koray
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10012177565
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