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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
82,838
Konsumentenverhalten
80,358
Marketingmanagement
17,060
Marketing management
16,471
Theorie
11,113
Theory
10,947
Relationship marketing
10,291
Beziehungsmarketing
10,252
Brand management
8,492
Markenführung
8,440
Brand image
7,020
Markenimage
6,978
USA
5,866
Customer satisfaction
5,795
Online-Handel
5,653
Online retailing
5,642
Kundenzufriedenheit
5,636
United States
5,591
Deutschland
5,444
Online-Marketing
5,431
Internet marketing
5,381
Social Web
5,290
Social web
5,288
Marketing
5,140
Germany
5,128
Brand
4,572
Markenartikel
4,566
Service quality
4,448
Dienstleistungsqualität
4,402
Retail trade
4,331
Electronic Commerce
3,932
Werbewirkung
3,903
Advertising effects
3,861
E-commerce
3,797
Verbraucherverhalten
3,593
Advertising
3,463
Werbung
3,429
Experiment
3,383
Emotion
3,245
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Undetermined
1,955
Free
726
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Article
3,291
Book / Working Paper
1,075
Journal
15
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Article in journal
3,073
Aufsatz in Zeitschrift
3,073
Aufsatz im Buch
219
Book section
219
Graue Literatur
218
Non-commercial literature
218
Hochschulschrift
161
Working Paper
136
Arbeitspapier
131
Thesis
126
Collection of articles of several authors
52
Sammelwerk
52
Conference paper
50
Konferenzbeitrag
50
Bibliografie enthalten
40
Bibliography included
40
Aufsatzsammlung
36
Konferenzschrift
17
Case study
16
Fallstudie
16
Collection of articles written by one author
12
Sammlung
12
Conference proceedings
9
Dissertation u.a. Prüfungsschriften
9
Market information
7
Marktinformation
7
Amtsdruckschrift
6
Government document
6
Statistik
6
Lehrbuch
5
Statistics
5
Textbook
5
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4
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3
Elektronischer Datenträger als Beilage
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Handbuch
3
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English
4,078
German
276
Undetermined
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Italian
5
Polish
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French
3
Norwegian
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Danish
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Spanish
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Swedish
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Czech
1
Dutch
1
Russian
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Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
24
Schramm-Klein, Hanna
23
Pantano, Eleonora
21
Martínez-López, Francisco J.
20
Swoboda, Bernhard
18
Das, Gopal
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Khare, Arpita
12
Rajagopal
12
Rudolph, Thomas
12
Sands, Sean
12
Teller, Christoph
12
Ailawadi, Kusum L.
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Gil Saura, Irene
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Morschett, Dirk
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Brengman, Malaika
9
Chen, Jing
9
Dekimpe, Marnik G.
9
Dennis, Charles
9
Geyskens, Inge
9
Rabinovich, Elliot
9
Stobart, Jon
9
Willems, Kim
9
Bang, Nguyen
8
Breugelmans, Els
8
Calvo-Porral, Cristina
8
Chebat, Jean-Charles
8
Gielens, Katrijn
8
Ieva, Marco
8
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Books on Demand GmbH <Norderstedt>
2
Harvard Graduate School of Business Administration
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband Bürowirtschaft
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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Published in...
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Journal of retailing and consumer services
474
Journal of retailing
141
Journal of business research : JBR
126
International journal of retail & distribution management
124
The international review of retail, distribution and consumer research
114
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
36
European journal of operational research : EJOR
33
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of marketing : EJM
28
Marketing intelligence & planning
26
Journal of the Academy of Marketing Science
24
International journal of consumer studies
22
SpringerLink / Bücher
22
Journal of marketing
21
The journal of services marketing
21
International journal of production economics
20
European retail research
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Cogent business & management
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
International journal of Indian culture and business management
16
International journal of production research
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Manufacturing & service operations management : M & SOM
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
History of retailing and consumption
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Springer Proceedings in Business and Economics
12
The journal of product & brand management
12
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Source
All
ECONIS (ZBW)
4,348
USB Cologne (EcoSocSci)
23
EconStor
5
RePEc
3
OLC EcoSci
2
Showing
1
-
10
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4,381
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date (oldest first)
1
The effects of price promotion depth on new and mature products
Choi, Sunhee
;
Friske, Wesley
;
Lee, Sangno
;
Wilcox, James B.
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
Saved in:
2
How store brands build retailer brand image
Kremer, Florence
;
Viot, Catherine
- In:
International journal of retail & distribution management
40
(
2012
)
7
,
pp. 528-543
Persistent link: https://www.econbiz.de/10009572893
Saved in:
3
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
4
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
5
Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
Saved in:
6
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
7
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan
;
Burrows, Nicole
;
Chaumont, Sylvia
;
Li, Elton
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
Saved in:
8
Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
Saved in:
9
Culture Encounter und komplementäres Marketing
Brune, Guido
-
1991
Persistent link: https://www.econbiz.de/10000825228
Saved in:
10
Erlebnisorientierung als Profilierungsinstrument des Einzelhandels
Hieronimus, Roswitha
-
1988
Persistent link: https://www.econbiz.de/10000071271
Saved in:
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