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~subject:"Einzelhandel"
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Einzelhandel
Marketing
31,413
Relationship marketing
26,210
Beziehungsmarketing
25,536
Brand management
17,669
Markenführung
17,255
Consumer behaviour
16,841
Konsumentenverhalten
16,639
Theorie
9,892
Theory
9,719
Markenimage
7,742
Brand image
7,636
Marketingmanagement
6,231
Reputation
6,059
Marketing management
6,007
Produktdifferenzierung
5,874
Product differentiation
5,846
Customer satisfaction
5,820
Kundenzufriedenheit
5,722
Markenartikel
5,715
Brand
5,674
Deutschland
5,640
Germany
5,177
Service quality
4,344
Dienstleistungsqualität
4,312
Social Web
3,751
Social web
3,746
USA
3,511
Online-Marketing
3,400
Internet marketing
3,364
United States
3,298
Lieferantenmanagement
2,709
Supplier relationship management
2,706
marketing
2,596
Electronic Commerce
2,571
Firmenimage
2,325
Corporate reputation
2,321
Retail trade
2,299
E-commerce
2,291
Markenpolitik
2,278
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Online availability
All
Undetermined
1,016
Free
333
Type of publication
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Article
1,707
Book / Working Paper
688
Journal
6
Type of publication (narrower categories)
All
Article in journal
1,549
Aufsatz in Zeitschrift
1,549
Aufsatz im Buch
156
Book section
156
Graue Literatur
132
Non-commercial literature
132
Hochschulschrift
129
Working Paper
99
Thesis
95
Arbeitspapier
92
Bibliografie enthalten
45
Bibliography included
45
Collection of articles of several authors
44
Sammelwerk
44
Conference paper
36
Konferenzbeitrag
36
Aufsatzsammlung
33
Konferenzschrift
17
Case study
14
Dissertation u.a. Prüfungsschriften
14
Fallstudie
14
Lehrbuch
8
Conference proceedings
7
Textbook
7
Reprint
6
Collection of articles written by one author
5
Guidebook
5
Ratgeber
5
Sammlung
5
Festschrift
4
Handbook
3
Handbuch
3
Amtsdruckschrift
2
Government document
2
Mehrbändiges Werk
2
Multi-volume publication
2
Advisory report
1
Company information
1
Elektronischer Datenträger
1
Firmeninformation
1
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Language
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English
2,078
German
298
Undetermined
14
Polish
5
French
3
Italian
3
Dutch
2
Spanish
2
Danish
1
Swedish
1
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Author
All
Grewal, Dhruv
17
Gil Saura, Irene
16
Gázquez-Abad, Juan Carlos
16
Schramm-Klein, Hanna
16
Swoboda, Bernhard
16
Martínez-López, Francisco J.
14
Das, Gopal
12
Ailawadi, Kusum L.
11
Maican, Florín G.
10
Orth, Matilda
10
Diallo, Mbaye Fall
9
Pantano, Eleonora
9
Roggeveen, Anne L.
9
Zentes, Joachim
9
Bang, Nguyen
8
Bijmolt, Tammo H. A.
8
Chen, Jing
8
Dekimpe, Marnik G.
8
Ahlert, Dieter
7
Burt, Steven
7
Calvo-Porral, Cristina
7
Dabija, Dan-Cristian
7
Ieva, Marco
7
Lombart, Cindy
7
Lévy Mangin, Jean-Pierre
7
Morschett, Dirk
7
Möhlenbruch, Dirk
7
Neslin, Scott A.
7
Steinmann, Sascha
7
Breugelmans, Els
6
Chintagunta, Pradeep K.
6
Dennis, Charles
6
Frasquet Deltoro, Marta
6
Gómez-Suárez, Mónica
6
Hübner, Alexander
6
Kumar, V.
6
Louis, Didier
6
Reinartz, Werner J.
6
Riekhof, Hans-Christian
6
Ritschel, Falk
6
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Institution
All
Springer Fachmedien Wiesbaden
4
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Harvard Graduate School of Business Administration
2
National Bureau of Economic Research
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Marketing Association
1
Anglo-Japanese Economic Institute <London>
1
BBE-Unternehmensberatung GmbH <Köln>
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
British Shops and Stores Association
1
Bundesverband Bürowirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
De Gruyter Oldenbourg
1
Edward Elgar Publishing
1
Ekonomiska Forskningsinstitutet
1
Fachtagung Läden mit Zukunft <1992, Rüschlikon>
1
Forschungsstelle für den Handel <Berlin, West>
1
Forschungsstelle für den Handel Berlin
1
Graduate School of Business Administration
1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IMM Graduate School
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Handelstagung <1989, Rüschlikon>
1
Josef Eul Verlag GmbH
1
Kega
1
Marketing and Promotion Association
1
New York University / Institute of Retail Management
1
Organisation for Economic Co-operation and Development
1
Oxford Institute of Retail Management
1
Retail Research Society
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Seminar on Retailing Research: The Changing Retail Scene: Opportunities, Threats and Innovation <1997, Madrid>
1
Shoptrade Consultants
1
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Published in...
All
Journal of retailing and consumer services
221
Journal of retailing
74
The international review of retail, distribution and consumer research
65
Journal of business research : JBR
60
International journal of retail & distribution management
52
International journal of retail and distribution management
35
SpringerLink / Bücher
22
European journal of operational research : EJOR
21
Handelsforschung
21
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
16
International journal of production economics
15
The journal of brand management : an international journal
15
International journal of electronic marketing and retailing : IJEMR
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Marketing intelligence & planning
14
European journal of marketing : EJM
13
Cogent business & management
12
Springer Proceedings in Business and Economics
12
The journal of product & brand management
12
Transportation research / E : an international journal
12
Europäische Hochschulschriften / 5
11
Asia Pacific journal of marketing and logistics
10
Gabler Edition Wissenschaft
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Omega : the international journal of management science
9
The service industries journal
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of business information systems : IJBIS
8
Journal of fashion marketing and management
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Psychology & marketing
8
Services marketing quarterly
8
The journal of consumer marketing
8
International journal of business excellence
7
International journal of electronic commerce : IJEC
7
International journal of industrial organization
7
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Source
All
ECONIS (ZBW)
2,323
USB Cologne (EcoSocSci)
66
EconStor
8
OLC EcoSci
2
USB Cologne (business full texts)
1
BASE
1
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Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
Saved in:
2
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
Product brand differentiation and dual-channel store performances of a multi-channel retailer
Yan, Ruiliang
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 672-692
Persistent link: https://www.econbiz.de/10003990995
Saved in:
4
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
5
Premium store brand : product development collaboration between retailers and national brand manufacturers
Hara, Reiya
;
Matsubayashi, Nobuo
- In:
International journal of production economics
185
(
2017
),
pp. 128-138
Persistent link: https://www.econbiz.de/10011653879
Saved in:
6
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
7
Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.
;
Moner Colonques, Rafael
; …
- In:
Applied economics
48
(
2016
)
58/60
,
pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
Saved in:
8
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
9
Customization strategies between online and offline retailers
Zhang, Chu
;
Zheng, Xiaona
- In:
Omega : the international journal of management science
100
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012494653
Saved in:
10
Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen
- In:
EuroMed journal of business
3
(
2008
)
3
,
pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
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