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Einzelhandel
Relationship marketing
26,443
Beziehungsmarketing
25,768
Brand management
17,810
Markenführung
17,397
Consumer behaviour
16,201
Konsumentenverhalten
16,129
Persönlichkeitspsychologie
12,954
Personality psychology
12,675
Markenimage
7,716
Brand image
7,624
Customer satisfaction
5,785
Kundenzufriedenheit
5,735
Markenartikel
5,576
Brand
5,574
Service quality
4,183
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4,172
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4,038
Germany
3,873
Theorie
3,526
Theory
3,495
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3,465
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3,461
Marketingmanagement
3,121
Marketing management
3,103
Online-Marketing
2,806
Internet marketing
2,765
Lieferantenmanagement
2,444
Supplier relationship management
2,443
USA
2,256
United States
2,205
Markenpolitik
2,202
Emotion
1,973
Vertrauen
1,954
Retail trade
1,951
Confidence
1,941
Electronic Commerce
1,939
E-commerce
1,848
Marketing
1,794
Kundenintegration
1,633
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267
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127
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Gázquez-Abad, Juan Carlos
17
Gil Saura, Irene
16
Schramm-Klein, Hanna
16
Swoboda, Bernhard
15
Grewal, Dhruv
14
Martínez-López, Francisco J.
14
Das, Gopal
12
Ailawadi, Kusum L.
11
Diallo, Mbaye Fall
9
Bang, Nguyen
8
Bijmolt, Tammo H. A.
8
Chen, Jing
8
Dekimpe, Marnik G.
8
Burt, Steven
7
Calvo-Porral, Cristina
7
Dabija, Dan-Cristian
7
Ieva, Marco
7
Lombart, Cindy
7
Lévy Mangin, Jean-Pierre
7
Neslin, Scott A.
7
Pantano, Eleonora
7
Steinmann, Sascha
7
Breugelmans, Els
6
Frasquet Deltoro, Marta
6
Gómez-Suárez, Mónica
6
Kumar, V.
6
Louis, Didier
6
Morschett, Dirk
6
Möhlenbruch, Dirk
6
Reinartz, Werner J.
6
Roggeveen, Anne L.
6
Rubio Benito, Natalia
6
Yagüe Guillén, María Jésus
6
Berenguer Contrí, Gloria
5
Bhukya, Ramulu
5
Chebat, Jean-Charles
5
Chintagunta, Pradeep K.
5
Cliquet, Gérard
5
Dawson, John A.
5
Devaraj, K.
5
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Springer Fachmedien Wiesbaden
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Berlin / Senatsverwaltung für Wirtschaft und Betriebe
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Bundesverband des Deutschen Textil-Einzelhandels
1
De Gruyter Oldenbourg
1
Graduate School of Business Administration
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Kega
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Organisation for Economic Co-operation and Development
1
Oxford Institute of Retail Management
1
Retail Research Society
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
ayway media GmbH
1
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Journal of retailing and consumer services
227
Journal of retailing
71
The international review of retail, distribution and consumer research
63
Journal of business research : JBR
60
International journal of retail & distribution management
51
International journal of retail and distribution management
37
SpringerLink / Bücher
18
European journal of operational research : EJOR
17
The journal of services marketing
16
Marketing intelligence & planning
15
The journal of brand management : an international journal
15
International journal of electronic marketing and retailing : IJEMR
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
International journal of production economics
13
Transportation research / E : an international journal
13
European journal of marketing : EJM
12
Springer Proceedings in Business and Economics
12
The journal of product & brand management
12
Cogent business & management
11
The journal of consumer marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of business information systems : IJBIS
8
Journal of fashion marketing and management
8
Psychology & marketing
8
Services marketing quarterly
8
The service industries journal
8
International journal of business and globalisation : IJBG
7
International journal of electronic commerce : IJEC
7
Omega : the international journal of management science
7
European retail research
6
Gabler Edition Wissenschaft
6
International journal of Indian culture and business management
6
International journal of business excellence
6
Journal of business economics and management
6
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ECONIS (ZBW)
1,961
USB Cologne (EcoSocSci)
7
EconStor
2
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1
Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
2
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
3
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
4
Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
Saved in:
5
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
6
"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill
;
Sidhu, Cindy
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
Saved in:
7
Customer service-orientation of small retail business owners in Austria, the Czech Republic, Hungary, Latvia, Slovakia, and Slovenia
Carraher, Shawn
;
Parnell, John A.
;
Spillan, John E.
- In:
Baltic journal of management
4
(
2009
)
3
,
pp. 251-268
Persistent link: https://www.econbiz.de/10003893969
Saved in:
8
Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
Global business review
14
(
2013
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
Saved in:
9
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
10
To personalize or not to personalize online purchase interactions : implications of self-selection by retailers
Thirumalai, Sriram
;
Sinha, Kingshuk K.
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 683-708
Persistent link: https://www.econbiz.de/10010128782
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