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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
83,835
Konsumentenverhalten
81,387
Relationship marketing
26,429
Beziehungsmarketing
25,754
Electronic Commerce
24,072
E-commerce
21,451
Social Web
20,848
Social web
20,817
Vertrauen
17,164
Confidence
16,545
Theorie
14,895
Theory
14,669
Online-Marketing
13,264
Internet marketing
13,148
Online-Handel
11,509
Online retailing
11,463
Deutschland
9,389
Brand management
9,186
Markenführung
9,145
Germany
8,841
Customer satisfaction
8,657
Kundenzufriedenheit
8,427
USA
8,016
Internet
7,785
United States
7,680
Brand image
7,477
Markenimage
7,440
Service quality
6,853
Dienstleistungsqualität
6,792
Experiment
5,851
Retail trade
5,469
Marketingmanagement
5,143
Marketing management
5,107
Werbewirkung
4,815
Advertising effects
4,765
Brand
4,710
Markenartikel
4,701
Viral marketing
4,271
Virales Marketing
4,271
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Online availability
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Undetermined
2,400
Free
1,007
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Article
4,092
Book / Working Paper
1,457
Journal
16
Type of publication (narrower categories)
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Article in journal
3,757
Aufsatz in Zeitschrift
3,757
Aufsatz im Buch
327
Book section
327
Graue Literatur
304
Non-commercial literature
304
Working Paper
205
Arbeitspapier
196
Hochschulschrift
188
Thesis
135
Collection of articles of several authors
83
Sammelwerk
83
Aufsatzsammlung
61
Conference paper
55
Konferenzbeitrag
55
Bibliografie enthalten
26
Bibliography included
26
Case study
26
Fallstudie
26
Konferenzschrift
21
Dissertation u.a. Prüfungsschriften
20
Collection of articles written by one author
14
Sammlung
14
Conference proceedings
12
Amtsdruckschrift
7
Government document
7
Market information
7
Marktinformation
7
Statistik
7
Guidebook
6
Ratgeber
6
Statistics
6
Lehrbuch
5
Textbook
5
Accompanied by computer file
3
Article
3
Elektronischer Datenträger als Beilage
3
Festschrift
3
Handbook
3
Handbuch
3
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English
5,109
German
417
French
10
Polish
8
Undetermined
8
Italian
7
Norwegian
3
Russian
3
Danish
2
Spanish
2
Swedish
2
Czech
1
Dutch
1
Portuguese
1
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Author
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Grewal, Dhruv
31
Pantano, Eleonora
28
Gázquez-Abad, Juan Carlos
25
Schramm-Klein, Hanna
22
Martínez-López, Francisco J.
20
Swoboda, Bernhard
20
Gil Saura, Irene
18
Das, Gopal
17
Gallino, Santiago
15
Gijsbrechts, Els
15
Rabinovich, Elliot
15
Teller, Christoph
15
Zielke, Stephan
15
Dennis, Charles
14
Roggeveen, Anne L.
14
Khare, Arpita
13
Rajagopal
13
Sands, Sean
13
Steinmann, Sascha
13
Brengman, Malaika
12
Rudolph, Thomas
12
Ailawadi, Kusum L.
11
Bijmolt, Tammo H. A.
11
Campo, Katia
11
Chen, Jing
11
Dekimpe, Marnik G.
11
Diallo, Mbaye Fall
11
Heinemann, Gerrit
11
Nordfält, Jens
11
Richards, Timothy J.
11
Verhoef, Peter C.
11
Bang, Nguyen
10
Breugelmans, Els
10
Chintagunta, Pradeep K.
10
Wagner, Gerhard
10
Willems, Kim
10
Calvo-Porral, Cristina
9
Chebat, Jean-Charles
9
Cliquet, Gérard
9
Frasquet Deltoro, Marta
9
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Institution
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Springer Fachmedien Wiesbaden
14
National Bureau of Economic Research
13
Books on Demand GmbH <Norderstedt>
3
Handelsverband Deutschland
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Bundesinstitut für Bau-, Stadt- und Raumforschung
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Deutsches Institut für Urbanistik
2
IGI Global
2
Institut für Handelsforschung <Köln>
2
Logos Verlag Berlin
2
Nordic Council of Ministers
2
OECD
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Aarhus Universitet / Afdeling for Nationaløkonomi
1
Accenture
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
American Marketing Association
1
BBE Handelsberatung <München>
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Brookings Institution / Task Force on the Internet
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesvereinigung Logistik
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Deutschland / Bundesministerium für Umwelt, Naturschutz, Bau und Reaktorsicherheit
1
Dgroup
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Empirica GmbH <Bonn>
1
Ernst & Young GmbH, Wirtschaftsprüfungsgesellschaft <Stuttgart>
1
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Published in...
All
Journal of retailing and consumer services
542
Journal of retailing
162
Journal of business research : JBR
135
International journal of retail & distribution management
134
The international review of retail, distribution and consumer research
128
International journal of retail and distribution management
74
European journal of operational research : EJOR
54
International journal of electronic marketing and retailing : IJEMR
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
International journal of production economics
38
SpringerLink / Bücher
33
Psychology & marketing
32
European journal of marketing : EJM
31
Manufacturing & service operations management : M & SOM
27
Marketing intelligence & planning
27
Journal of the Academy of Marketing Science
26
The journal of services marketing
26
Omega : the international journal of management science
25
International journal of production research
24
International journal of consumer studies
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of marketing
22
Asia Pacific journal of marketing and logistics
21
Journal of strategic marketing
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Production and operations management : an international journal of the Production and Operations Management Society
20
European retail research
19
Transportation research / E : an international journal
19
Cogent business & management
18
The journal of consumer marketing
18
International journal of Indian culture and business management
17
International journal of electronic commerce : IJEC
17
Journal of marketing channels : ... distribution systems, strategy, and management
17
Marketing : ZFP ; journal of research and management
17
Technological forecasting & social change : an international journal
17
The service industries journal
17
Information systems research : ISR
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Production and operations management : the flagship research journal of the Production and Operations Management Society
16
Electronic commerce research
15
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Source
All
ECONIS (ZBW)
5,497
USB Cologne (EcoSocSci)
47
EconStor
13
OLC EcoSci
3
RePEc
3
USB Cologne (business full texts)
1
BASE
1
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1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
3
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
4
How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
Saved in:
5
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
6
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
7
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
8
Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason
;
Prinsloo, JJ
;
Pelser, Theuns
- In:
Management : journal of contemporary management issues
26
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10013502490
Saved in:
9
Blueprint for retail website design : attracting and retaining millennial online shoppers
Wright, Linda Berns
;
Haug, James C.
;
Huckabee, Allen
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 170-196
Persistent link: https://www.econbiz.de/10012179574
Saved in:
10
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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